Event: AI and Marketing

On September 4, 2023, Nunung Nurul Qomariyah, Ph.D, a faculty member of the Computer Science program at Binus University International, led a highly anticipated workshop on the integration of Artificial Intelligence (AI) in marketing. The event, conducted through an online Zoom meeting, attracted a substantial audience, predominantly comprising students eager to explore the transformative impact of AI on the marketing landscape.

Nurul’s delved deep into the symbiotic relationship between AI and marketing, highlighting how AI technologies are revolutionizing traditional marketing strategies. She emphasized the significance of AI in personalizing customer experiences, optimizing marketing campaigns, and enhancing decision-making processes.

The session began with an overview of AI fundamentals, ensuring that all participants, regardless of their prior knowledge, could grasp the core concepts, and then transitioned into more advanced topics, including machine learning algorithms, predictive analytics, and the role of big data in driving marketing success.

The AI and Marketing workshop by Nunung Nurul Qomariyah, Ph.D was a remarkable event that highlighted the transformative potential of AI in the marketing industry. As AI continues to evolve, the insights and skills gained from such workshops will be invaluable for the next generation of marketers and technologists. Binus University International remains committed to providing high-quality educational experiences that prepare students for the future, and events like this are a testament to that commitment.