Alumni Triumphs: A Showcase of Outstanding Achievements and Impact by Cause ID

Original news: https://swa.co.id/swa/business-strategy/program-move-for-coffee-cause-id-jangkau-ke-penjuru-nusantara

Cause ID, the organizer of Indonesia’s original virtual run and ride platform, is actively motivating the public to adopt a healthy lifestyle. Through the ‘Move For Coffee’ program, the platform encourages people to engage in regular exercise and adopt a healthy living approach.

To ensure the success of the Move For Coffee program, Cause ID has partnered with various coffee shops across Indonesia, ranging from Java to other regions. “Simply by running 3 kilometers or cycling 15 kilometers, individuals can enjoy coffee with discounts starting from 20%,” stated Enrico Hugo, CEO of Cause ID, in a press release in Jakarta on March 15, 2023.

The program has been running since January 2023, initially partnering with coffee shops in the Jabodetabek area. Now, the Move For Coffee program has expanded its reach nationwide. Partnerships include LSD Coffee, Marka Coffee & Kitchen, and Kopi Cantel Bandung in Bandung. In Semarang, collaborations extend to Seruni Lounge, while Sumedang involves Curio Coffee Shop. In Medan, partnerships are formed with Ruang Kopi Koju Marelan, Ruang Kopi Koju Cemara, and Ruang Kopi Koju Johor.

Expanding beyond Jabodetabek, the number of partner coffee shops in Jakarta and its surrounding areas continues to grow. Collaborations include Araneo Coffee, Kopi Kemara, Kopi Ribur, Kopi Cantel, and Sudut Satu Tanjung Duren. In Tangerang, partnerships include Little Boy Coffee Cirendeu, The Locals Coffee, and Sudut Satu Vanya Park Lakeside. Meanwhile, in Bekasi and Bogor, Gerobak Kopi Bang Raden Galaxy, Gerobak Kopi Bang Raden Bekasi Timur, and Prolog Kopi are part of the program.

“This expansion is carried out to reach more areas, as we have received various requests from consumers living both in Java and beyond. We hope that with this expansion, more Indonesians will be motivated to adopt a healthy lifestyle, finding it rewarding with a delicious cup of coffee,” explained Enrico.

Enrico mentioned that the number of Move For Coffee partners is expected to continue growing, with a target of 250 partners by the end of 2023.