Fion Anggioni on Building a Personal Brand

For Fion Anggioni, passion means doing your dream job without it feeling like a chore. During her visit to our fX Campus earlier this month, she shared why building a personal brand is more important than ever!

As an illustrator who has worked with high-end global fashion brands, her journey hasn’t been easy. Initially, she started creating unique content on her personal Instagram using these fashion brands. For example, she used a scarf from one of the brands and integrated it into her illustrations. Who would have thought it was possible?

From there, messages started buzzing through her Instagram, and she knew this was the beginning of an exciting journey.

Fion emphasized the importance of knowing your niche. For her, being able to illustrate through drawing is a valuable skill that can be applied in many fields. She chose to hone her craft to illustrate for high-end brands. As they say, practice makes perfect. No wonder that she turned her Instagram page to be her portfolio, so visit her Instagram page to get a sneak peek at her fabulous work!

When asked by an audience member about determining fees for her services, Fion’s response was surprising. “Ask yourself, how much do you want to be valued?” She continued, explaining that it’s crucial for aspiring creative practitioners to understand the investment and potential return they expect from their work.

Finally, finding a passion can be a long journey. Fion found her calling through illustration. For others still searching, take your time. Explore uncharted territories. You might discover that the people and different experiences along the way can help you reflect and become the best version of yourself.

Thank you Fion for visiting us at BINUS University!