CULTURE INFLUENCE ON HUMAN COMPUTER INTERACTION – Cultural Factors Toward User’s Preference on Groupware Application Design

Rein Suadamara, Stefan Werner, Axel Hunger


This paper reports about on-going research on how cultural dimensions affect user’s preference in intercultural collaboration using computer supported cooperative work (CSCW) tools. It proposes how selected cultural dimensions should be applied when designing a synchronous groupware application aimed for multicultural users. Using four cultural dimensions, which are Collectivist-Individualist, Power Distance Index, Uncertainty Avoidance, and Low- and High Context communication from Hofstede, Gudykunst, Triandis, and Edward T.Hall, this research will try to analyse how culture influences the way users prefer to interact using a groupware as a remote collaboration tools.


  1. Cagiltay, K., 1999. Culture and its effects on human computer interaction. Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications.
  2. Day, D., 1996. Cultural based of Interface Acceptance. Proceedings of the 11th annual European HumanComputer Interaction Conference, (People and Computers XI), 35-47.
  3. Gudykunst, W.B., 1991. Bridging Differences: Effective Intergroup Communication, Newbury Park, CA: SAGE Publications.
  4. Gudykunst, W.B. & Ting-Toomey, S., 1988. Culture and Interpesonal Communication, SAGE Publications.
  5. Hall, E.T., 1976. Beyond culture, New York: Doubleday.
  6. Hofstede, G., 1997. Cultures and Organizations Software of the Mind. Intercultural cooperation and it importance for survival, UK: McGraw Hill.
  7. Hofstede, G., 1980. Culture’s consequences: International differnces in work-related values, Beverly Hills, CA: Sage.
  8. Hoft, N., 1996. Developing a Cultural Model. In International User Interface. New York: John Wiley and Sons.
  9. Marcus, A., 2000. Cultural Dimensions and Global Web User Interface Design: What? So What? What Now? In South African Human-Computer Interaction Conference. Available at:
  10. Triandis, H. et al., 1985. Allocentric vs. idiocentric tendencies. Journal of Research in Personality, 19, 395-415.
  11. Trompenaars, F., 1993. Riding the waves of culture: Understanding cultural diversity in business, London: Nicholas Brealey.
  12. Vilhjalmsson, H.H., 2003. Avatar Augmented Online Conversation.
  13. Werner, S., 2003. Synchrone Groupware für die SoftwareEngineering-Ausbildung. Germany: Universität Duisburg-Essen.


Paper Citation


in Harvard Style

Suadamara R., Werner S. and Hunger A. (2010). CULTURE INFLUENCE ON HUMAN COMPUTER INTERACTION – Cultural Factors Toward User’s Preference on Groupware Application Design . In Proceedings of the 12th International Conference on Enterprise Information Systems – Volume 5: ICEIS, ISBN 978-989-8425-08-9, pages 186-191. DOI: 10.5220/0002972701860191