Cultural influence on user preference on groupware application for intercultural collaboration

This paper discusses an ongoing research on how cultural dimensions affect user’s preference in intercultural collaboration using a groupware application as a remote collaboration tools. This research will try to analyze how culture influences the way users prefer to interact using a computer application as the media by applying the Technology Acceptance Model that was introduced by Davis (1989) and utilizing four cultural dimensions, which are Collectivist-Individualist, Power Distance Index, Uncertainty Avoidance, and Low- and High Context communication from Hofstede, Gudykunst, Triandis, and Edward T.Hall. This paper will proposes how cultural dimensions should be applied when designing a synchronous groupware application as a remote collaboration tool aimed for multicultural users.

References

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