Vision & Mission

Vision

The Business Management and Marketing Program strives to become a reputable and one of the leading business management and marketing programs in the Asia Pacific region by 2020, with strong competence in innovation management and strategic marketing.

Mission

The Business Management & Marketing Program prepares future leaders, managers, and profesionals with global mindset, through innovative curriculum by meeting the stake-holder expectations, providing academic and service excellence, promoting high quality research, building strong corporate connections, and gaining international recognitions and accreditations.

The Program provides high quality education in business management and marketing with the ultimate aim of enhancing the mastery of business marketing and marketing as a problem solving tool for the industry and society, and as a scientific discipline.