People Innovation Excellence

Graduate Competency

Student Outcomes

Upon successful completion of the four year program, students are expected to be able to:

  1. To describe and articulate business management and marketing principles and practices.
  2. To study and analyze global business environment from business management and marketing perspective
  3. To apply critical thinking in business management and marketing problem solving.
  4. To design, implement, and evaluate business and marketing strategy to meet stakeholder’s expectation.
  5. To integrate ICT capabilities in supporting business management and marketing strategies.
  6. To perform effective business communication both in written and verbal form towards a wide range of audience.
  7. To demonstrate abilities in cross-cultural communication.
  8. To demonstrate awareness of social and ethical issues in business decision making process.
  9. To apply leadership, team-working and entrepreneurial skills in professional environment.
  10. To apply creative and innovative thinking in the development and implementation of business and marketing strategies.

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