Course Structure for Binusian 2020

Marketing Courses – Marketing Management

Semester	Code	Course Name	SCU	Total
1	ECON6063	Economics	6	19
	ENGL6171	Academic English I	3
	ENTR6091	Project Hatchery	2
	CHAR6013	Character Building: Pancasila	2
	MGMT6250	Marketing Management I	4
	LAWS6075	Legal Aspect in Economics	2
2	ENGL6172	Academic English II	3	21
	CHAR6014	Character Building: Kewarganegaraan	2
	MGMT6011	Introduction to Management & Business	4
	MGMT6251	Marketing Management II	2
	MKTG6088	Consumer Behavior	4
	MATH6116	Mathematics & Statistics for Business	6
3	ACCT6241	Accounting for Business	6	18
	MGMT6120	Product & Brand Management	4
	CHAR6015	Character Building: Agama	2
	MKTG6181	Services Marketing	2
	ENTR6094	Design Driven Entrepreneurship	3
	LANG6061	Indonesian	1
4	MKTG6094	Pricing Management & Strategy	4	20
	MGMT6252	Operations Management & Information Systems	6
	FINC6001	Financial Management	4
	MKTG6182	Digital Campaign & Promotion Management	3
	MKTG6183	Business to Business Marketing and Sales Management	3
5	MGMT6012	Human Resources Management	4	15
	ECON6064	Managerial Economics	3
	MKTG6099	Website Usability and Design	2
	MKTG6163	Web Analytics and e-CRM	2
	COMM8006	Business Communication	2
	MKTG6089	Contemporary Issues in Marketing	2
6	RSCH6020	Research Method in Marketing	4	15
	MKTG6091	International Marketing	4
	MKTG6184	Social Media and New Media Marketing Strategies	2
	MKTG6189	Marketing Channels	3
	MGMT6038	Cross Cultural Management	2
7	Enrichment Program I		16	16
8	Enrichment Program II		16	22
8	MKTG6098	Thesis	6	22
TOTAL CREDIT 146 SCU

Enrichment Program I (7^th Semester) & Enrichment Program II (8^th Semester):

-)Student will take one of enrichment program tracks (off campus).

Enrichment Track Scheme

Track

Semester 7

Semester 8

ENTR

*etc

ENTR

*etc

Notes:

I : Internship
RS : Research
ENTR     : Entrepreneurship
CD          : Community Development
SA           : Study Abroad
*etc : Department specific needs

Notes:
Student can choose one of the available tracks.