A specialist who is essential to creative companies is a publishing designer. In their day-to-day work, publication designers employ elements like typography and illustration
1. They come from a variety of backgrounds, such as graphic design, interior design, floral design, and fashion design
2. They use research to help solve problems and accurately assess what a client or audience may need; they work to get to know their customers by finding solutions and products that satisfy their needs
3. Designers use their creativity to ensure they are on the right path to create what the customer desires
4. They stay up to date with industry trends to stay ahead of their competitors and consistently produce excellent work