Februari 25th 2025 guest lecturer session
“Packaging is more than just a container; it’s a silent storyteller, a bridge between the brand and the consumer,” the lecturer begins, holding up a simple yet elegantly designed product package.

Throughout the lecture, the audience is taken on a journey through the evolution of packaging design—from its traditional role of protection to its modern purpose of creating engaging brand experiences. Real-world case studies highlight how color psychology, typography, material selection, and sustainability play crucial roles in crafting effective packaging.

The lecturer shares insights into the latest trends: eco-friendly materials, interactive packaging, and minimalist aesthetics, urging students to think beyond aesthetics and consider functionality and sustainability.