Our Graphic Design and New Media Binus International Alumna Marcella Pratama Wins 2026 Award for User Experience Excellence with BCA Blu 2.0 Mobile Banking Design Smarter, Faster, Better Banking.
Our esteemed alumna, Marcella Pratama, has been recognized on the national stage, winning the coveted 2026 User Experience Award for her remarkable work on the BCA Blu 2.0 mobile banking platform. The prestigious accolade was presented during the annual Indonesia Digital Design Awards ceremony, where industry leaders gathered to celebrate innovation in technology.

Marcella, who graduated from our institution in 2018, As product design and research lead the design team at Bank Central Asia (BCA) in crafting the new version of their Blu mobile banking application. Her vision was to create a digital banking experience that is intuitive, inclusive, and visually engaging, setting a new benchmark for mobile financial services in Indonesia.

The revamped Blu 2.0 app introduces several groundbreaking features.