March 13th, 2026 Students from the Graphic Design and New Media program at BINUS International University recently participated in an educational visit to the Summarecon Discovery Exhibition held at Summarecon Mall Kelapa Gading, Jakarta. The visit was organized as part of the students’ experiential learning activities, allowing them to observe how visual storytelling, spatial design, and multimedia installations are used in contemporary exhibition environments.

The exhibition, presented by Summarecon Agung, celebrates the company’s 50-year journey in developing integrated urban communities across Indonesia. Designed as an immersive and educational exhibition space, the gallery showcases the history, philosophy, and vision behind the development of several integrated cities through a combination of archival visuals, digital installations, large-scale murals, and architectural models.

During the visit, students explored multiple thematic zones that guide visitors through the evolution of urban planning and community development. Each section demonstrates how narrative, visual communication, and spatial arrangement can effectively convey complex information to a public audience. The exhibition integrates audiovisual presentations, interactive displays, and curated visual archives to illustrate the transformation of urban spaces from early development stages to future-oriented city planning.

For the students, the experience provided valuable insights into exhibition design and environmental graphic design. They were able to analyze how typography, layout systems, motion graphics, and immersive media contribute to shaping audience engagement within a physical exhibition environment. Observing the integration of storytelling and design strategy in a large-scale public exhibition allowed students to better understand how design operates beyond traditional media and extends into spatial and experiential contexts.

The visit also encouraged students to critically reflect on how design communicates narratives related to culture, urban identity, and community life. Through this field experience, students gained a broader perspective on how graphic design can function as a medium for knowledge dissemination and public engagement within cultural and educational exhibitions.

Overall, the visit to the Summarecon Discovery Exhibition provided an enriching opportunity for BINUS students to connect academic knowledge with real-world design practice, reinforcing the role of graphic design in shaping meaningful visual experiences within public and urban contexts.