Natural elements like flowers, trees, leaves combined with calming, earthy colors and mild tones. Textures resembling wood, greens, stone, etc., are going to shine bright when combined with natural light and minimalism. Serenity, purity, and growth are all the themes of this trend. 2020 was definitely difficult for everyone to keep staying at home, so it’s natural that this year people are going to embrace the Earth.

inspired by nature graphic design trend

Source: Caroline Delavi, Vinicius Hideki, Vera Sambucus Branding, Diana Silina, Geethanjali Rajiv

Nature elements play a huge role in aesthetic marketing ideas and social media posts. People on Instagram and Facebook love seeing a little green on their timeline, which is why many influencer and business pages use earthy colors and greens to promote their brand or stress their organic nature.