About Communications Program

The Bachelor’s degree in Communications at BINUS University International offers three streams: Journalism, Public Relations, and Entertainment Communication.

The program provides extensive knowledge, skills, and practices of communication with state-of-the-art approaches and technologies. Students are trained to create impactful messages to the target audience in expanding new media and perform social, cultural, and ethical conduct to create responsible communication outcomes. In addition, the program works closely with various prominent companies in diverse fields, partnering with local and international organizations to offer students wider exposure to a real work environment. Students will receive extensive opportunities to develop their writing, presentation, negotiation, consultancy, and research skills.  Students will also be able to explore the creative arts surrounding the entertainment business.

The four-year degree consists of basic and advanced communication courses with a 3+1 curriculum. Students learn fundamental knowledge and skills related to communication and media industries at the basic level. Subsequently, for the advanced level, students have opportunities to choose a specialization in Public Relations, Journalism, or Entertainment Communication, where they learn and practice the skills directly from industry specialists. Essentially, the curriculum offers students 3 years of on-campus learning and 1 year of off-campus enrichment program in which the students have options to explore ‘real world’ experience.

The options include study abroad, internship, community development, research, and entrepreneurship. With this curriculum, students are exposed to a wide range of insights and expertise in the field of communication to produce works that can serve as their portfolios for their future careers.

Vision and Mission

Vision

A world-class Communication study program preparing students to become communication professionals with digital resiliency to foster and empower society in building and serving the nation.

Mission

The mission of the Communications study program is to build the nation and to contribute to global community development by providing world-class education in the area of communication by means of:

  1. Educating BINUSIAN to develop exemplary characters through a holistic approach that meets global standards.
  2. Resolving the nation’s issues through high-impact research.
  3. Fostering BINUSIAN as lifelong learners through self-enrichment.
  4. Empowering BINUSIAN to improve society’s quality of life continuously.
  5. Being the main driver of enriching the BINUS Higher Education system,

Program Objectives

The objectives of the program are:

  1. To prepare students with the ability to analyze, apply, and organize theories and practices in the communication field.
  2. To enhance students’ ability to develop new ideas and be creative in producing works in the communication field.
  3. To equip students with the ability to apply new technologies in the communication field.

Student Outcomes

Upon completion of the 4-year program, students should be:

  1. Able to conduct social research using a communication perspective.
  2. Able to perform multi-channel communication.
  3. Able to implement humanity values and professional ethics in communication practices
  4. Able to demonstrate leadership skills and teamwork in communication-related fields.
  5. Able to execute innovative and creative ideas through strategic collaborative partnerships within the media industry using current technological approaches.
  6. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

Our curriculum is designed to prepare students with a wide range of career outlooks in the communication-related industry during their four years of study. In the basic level, they gain knowledge from guest lectures delivered by communication experts from reputable organizations and corporations and a series of company visits. At the advanced level, they work on a project requiring professional’ assessment. During the enrichment program, students have opportunities to expand their networks through professional training to pursue their careers. After they graduate, most of the alumni work in prominent companies.

The career options for communication graduates range from corporate professionals to creative industry practitioners, working in government, non-governmental organizations, and private sectors, at a national and global level. Students who choose the Journalism stream have options to work as a multi-media journalist, news anchor, media producer, digital content writer, media director, data researcher, copywriter, and more. In the Public Relations area, the career outlooks include public relations director, public affairs specialist, corporate communication manager, director of public affairs, media planner, content strategist, and lobbyist. The Entertainment Communication stream offers students jobs as event managers, CSR managers, content developers, media producers, social media strategists, social media analysts, and communication consultants.

Upon graduation, many of our alumni manage to secure jobs in reputable companies. Some prominent alumni are employed in big media corporations such as The Jakarta Post, Metro TV, Kompas Gramedia, Kompas TV, SEA Today News, and Tempo. The others choose to start a career as a professional in start-ups such as Gojek, Traveloka, and Shopee.

The graduates of the Communications Program are expected to be ready to work in the media or gain positions in corporate or entrepreneurial public relations and entertainment industries. The graduates will be able to work for television, radio, Internet news agencies, public relations, and advertising agencies. BINUS University International also provides career support for students by disseminating information on the latest job vacancies, internships, and workshops. This support service can be accessed from www.binuscareer.com.

Awards/Degree

  • Sarjana Ilmu Komunikasi (S.I.kom. – Bachelor of Communication)
  • Bachelor Degree from a partner university