Binus International Content Lab. by Communications
The Communication program of Binus University International just launched a brand new Community Service program called “Binus International Content Lab. by Communications or BICL. The launch was done in a humble ceremony which took place on 13 October 2023 at Binus FX Campus, FX Mall, Jl. Jenderal Sudirman, Central Jakarta.
What is Binus International Content Lab. by Communications?
Binus International Content Lab. (BICL) by Communications Program is a platform for community service (PKM) for lecturers in the Communications Program and the School of Computing and Creative Arts, Binus University International.
The BICL aims to provide training and assistance to Small and Medium Enterprises (SMEs) in utilizing technology and the ubiquity of social media as an effort to expand marketing reach to increase sales.
The BICL program consists of a series of direct training and mentoring targeted—but not limited—to SMEs around the Bina Nusantara University (Binus University) work environment.
The training provided is focused on improving applied communication skills such as Public Speaking, Copywriting, Storytelling, Content Making, and so on.
The first series from BICL is entitled TikTok 360 which offers training and assistance in creating content for product and service promotion on TikTok social media.
The background
In today’s digital era, consumer behavior has changed in which shopping habits have shifted from shopping directly at shopping centers or markets to online shopping preferences.
The emergence of many marketplaces such as Tokopedia, Shopee, Lazada, and most recently TikTok Shop, has encouraged business actors to adapt to online sales systems.
This also causes many markets and shopping centers to experience a significant decline in sales.
The problem that emerges is tight business competition and unstoppable dynamic changes in digital behavior make SMEs less empowered in all directions, especially in terms of digital business and communication skills.
For this reason, BICL is here to train and empower SMEs so they can compete strongly in the Society 5.0 environment.
The purposes of BICL
Binus International Content Lab. by Communications Program was built to achieve several goals such as:
- To realize the vision of Bina Nusantara University, namely “A world-class university that fosters and empowers the community in building and serving the nation” through community service.
- To carry out community service functions in the form of providing training and assistance to Small and Medium Enterprises (SMEs)
- To become a platform for Communications Program lecturers and students to practice applied communication skills.
- To become an extension of the use of research results related to journalism, public relations, and entertainment communications.
- To expand social and professional networks through training and community development including the public and professionals.
The event
The first series Binus International Content Lab. by Communications with the theme “Series #1 TikTok 360” took place on Friday, 13 October 2023 from 9.00 a.m. to 04.30 p.m. The event was centered in the auditorium, Binus FX Campus, FX Sudirman Mall, Jl. General Sudirman, Central Jakarta.
In training topics offered in the first series are listed below:
Training Topics
- Storytelling as a promotional technique on Tiktok, delivered by Andari Karina Anom
- Tiktok SEO optimization for content reach, delivered by Rein Suadamara
- The art of speaking in front of the camera for live streaming, delivered by Dian Sarwono
- Strategies for creating FYP content on TikTok, delivered by Lily El Ferawati
Target Audience
The first series of training and coaching provided by Binus International Content Lab by Communications is entitled “TikTok 360” which targets Small and Medium Enterprises (SMEs) under the care of Bina Nusantara University.
This training is also open to SMEs in Jakarta and outside Jakarta. Participants in this first series are limited to 30 people coming to the location and 30 people on the online platform (Zoom).
The event day
The first series received applications from 30 SME owners albeit only 10 people showed up on the event day both onsite and online. Despite the small number of participants, they were enthusiastic to learn and gain new skills from the speakers.
The event started with the opening that was delivered by Miss Lily El Ferawati. The event continued with each session at the scheduled time, where the speakers shared knowledge about the topics.
One of the anticipated activities from the event was content consultation in session 3 with Ms. Dian Sarwono and session 4 with Ms. Lily El Ferawati.
In the content consultation, each participant was assisted by 3 to 4 students who helped them brainstorm a content plan for their product.
The participants were satisfied with the event and they expected to attend the next series.
Event Gallery
Contributor: Lily El ferawati
Editor: Lily El Ferawati