Artha Sejati Ananda, S.T., M.Sc., Ph.D. – BINUS UNIVERSITY International Fashion Design

Profile & Qualification
Research & Publication
Professional Engagement
Reward & Grants

Artha Sejati Ananda is a full-time faculty member and Subject Content Coordinator at Creative Marketing, Master Program, BINUS Business School while also actively teaches in Fashion Program at School of Computing and Creative Arts, Binus International. She holds Doctoral degrees from Universidad Politécnica de Madrid in Industrial Management and Politecnico di Milano in Management Engineering. She has extensive experiences for around ten years in oil service industry as a business development and technical sales professional for information technology services and also as a procurement analyst. In the last eight years, she is involved in teaching and research in strategic marketing field, such as branding, e-commerce retailing, multichannel marketing, fashion marketing and consumer behavior, and social media marketing, as well as in selling and sales management. Dr. Ananda has published her research in several high impact international journals and presented her works at several international scientific conferences. She has been a reviewer in some leading peer-reviewed journals such as Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Behaviour, Journal of Services Marketing, Online Information Review, and SAGE Open. She received an outstanding reviewer award from Emerald Publishing in 2020 for the journal of Asia Pacific Journal of Marketing and Logistics. Education:

Ph.D in Industrial Management (Universidad Politécnica de Madrid, Spain)
Ph.D. in Management Engineering (Politecnico di Milano, Italy)
M.Sc. in Electrical Engineering (University of Twente, The Netherlands)
B.Sc. in Electrical Engineering (University of Indonesia, Indonesia)

You can find more about Dr. Ananda’s works and experience in her social networks :

Ananda, A. S., Hanny, H., Hernández-García, Á., & Prasetya, P. (2023). ‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 524-547. Prasetyo, C., & Ananda, A. S. (2023). Prediksi Intensi Konsumen Melakukan Online Review Pada Layanan Online Food Delivery: Go-Food. Andira, N. P., Prasetyo, R. A., & Ananda, A. S. (2023). The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention. Kajian Branding Indonesia, 5(1), 1-15. Prasetyaningtyas, S. W., Ananda, A. S., Meliala, J. S., & Sanam, A. S. P. (2022). Digital Transformation for Entrepreneurship Education in Vocational High School: A Case Study. In 2022 International Conference on ICT for Smart Society (ICISS) (pp. 01-06). IEEE. Devina, C., Yudistira, T., & Ananda, A. S. (2022). The Intention to Buy Europe Fashion Products Throught E-Commerce. Putri, N. N., Sadewo, T. S. P., & Ananda, A. S. The Impact of Endorser on Social Media Engagement and Consumers’ Purchase Intention: Case of Indonesian Footwear Brands. Radiansyah, J., & Ananda, A. S. (2021). Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku). JISIP (Jurnal Ilmu Sosial dan Pendidikan), 5(3). Lappalainen, H., Rantala, J., Ananda, A. S., Sriphaew, K., & Holopainen, T. (2021). Educating Next Generation B2B Sales Experts: First Impressions of B2B Sales Competitions in South-East Asia. In Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 25-29, 2021, USA (pp. 57-63). Springer International Publishing. Ananda, A. S., Soesilo, P. K. M., Rukmana, W., & Susanto, K. D. (2020). Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion. In Proceedings of the 4th International Symposium of Arts, Crafts & Design in South East Asia (ARCADESA). Maharani, D. A., Dearythee, D. C., & Ananda, A. S. (2020). THE INFLUENCE OF MODEL BODY SIZE AND RACE ON BODY IMAGE DISSATISFACTION AND ADVERTISING EFFECTIVENESS AMONG INDONESIAN GEN Y FEMALES. International Journal of Management (IJM), 11(12). Hadinoto, B., Sunaryo, E., Setiawaty, T., & Ananda, A. S. (2020). ENGAGING CULINARY CONSUMERS THROUGH ENCOURAGING BRAND STORYGIVING ON AN INSTAGRAM BRAND COMMUNITY–AN ACTION RESEARCH. International Journal of Management (IJM), 11(11). Istania, F., Pratiwi, I. P., Yasmine, M. F., & Ananda, A. S. (2019). Celebrities and celebgrams of cosmetics: The mediating effect of opinion leadership on the relationship between instagram profile and consumer behavioral intention. International Journal of Scientific and Technology Research, 8(8), 75-86.

064/VR.RTT/IV/2022 Transformasi Digital untuk Pengembangan Kewirausahaan Sekolah Kejuruan di Indonesia Timur Researcher: Janita Sembiring Meliala, Artha Sejati Ananda, Sekar Wulan Prasetyaningtyas Funding Company: BINUS 033/VR.RTT/IV/2019 Pengaruh Pemimpin Opini Daring Terhadap Keputusan Pembelian Konsumen Researcher: Primidya Kartika Miranda Soesilo, Artha Sejati Ananda Funding Company: BINUS