Grasheli Andhini, MA., BA(Hons).
Faculty Member / Subject Content Coordinator
  • grasheli.andhini@binus.edu
  • +62 21 720 3333 / +62 21 720 2222
  • Binus International FX Senayan Campus FX Sudirman Lantai 6 Jalan Jenderal Sudirman Jl. Pintu Satu Senayan No.3, RT.1/RW.3 Jakarta 10270, Indonesia
Grasheli Andhini, MA., BA(Hons).
Grasheli Andhini, she graduated from Birmingham City University, UK with a Master of Arts in Design Management: Entrepreneurship and Innovation and has a teaching experience for 4 years. She has a practical working experience in the fashion industry where she runs her own ready-to-wear label and showcased her work at the Paris Fashion Week in 2018 and in 2017, she was selected as one of the top ten finalist for LPM (Lomba Perancang Mode) and showcased the work at Jakarta Fashion Week. Her expertise covers entrepreneurship, fashion management, retail operation and pattern drafting areas. https://scholar.google.com/citations?user=MP5DtRAAAAAJ&hl=en&oi=ao  
Andhini, G. K., & Ramadhan, A. S. (2023, May). The Role of Social Media Influencer towards Fashion Brand Sales for Indonesia's Young Consumers. In 2023 8th International Conference on Business and Industrial Research (ICBIR) (pp. 155-160). IEEE. Wandri, R., Andhini, G. K., & Ramadhan, A. S. (2023, April). Impact of Marketing Orientation, Learning Orientation and Entrepreneurial Orientation on Business Performance of Culinary SME in Jakarta. In Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government (pp. 139-147). Dewayanti, K. R., & Andhini, G. K. (2023). Women’s Ready-to-Wear Collection with the Influence of Cottagecore. Mudra Jurnal Seni Budaya, 38(1), 84-92. Andhini, G. K., & Andanawarih, F. Q. (2022). The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians. The Winners, 23(2).     HKI:
  1. Seni Ilustrasi: Ilustrasi Nirbatas Creator: Citra Fadillah, Mita Purbasari, Grasheli Andhini, dkk Reg. number: 000467258 2023
  2. Desain Industri: CELANA BERPOTONGAN PINGGANG TINGGI DENGAN POTONGAN DI DEPAN DAN MANSET Creator: Grasheli Andhini, Michelle Angelica Certificate no.: IDD000063766 2022
028/VRRTT/III/2023 Impact of Marketing Orientation, Learning Orientation and Entrepreneurial Orientation on Business Performance of Culinary SME in Indonesia Researcher: Grasheli Andhini, Ahmad Seiichi Ramadhan, Richard Wandri Funding Company: BINUS