Shopping bags in unusual size are spotted around Seongsu, Seoul, South Korea. As part of ADERERROR’s campaign event, they gave out extra-large shopping bags, larger than human body to their customers even if they only buy clothes. This event product makes the brand stand out and grasp passersby’s attention.

ADERERROR is a South Korean brand based on fashion and expresses cultural communication. It was founded in 2014 with the brand slogan ‘but near missed things’ implying their philosophy as quoted in their website “..that we focus on the expression of any things that we missed in everyday. We re-edit pictures, videos, space, design, art and objects in our way to suggest a new cultural experience.”

“ADER pursues designing communication between all areas as our essential brand value.” – https://en.adererror.com/

 

Photo credits: Kaasvision