“Gangnam Beauty” is a South Korean television series that delves into societal beauty standards, self-acceptance, and identity. While the series primarily focuses on these themes, it also subtly explores fashion and style as elements that contribute to character development and storytelling.

The series introduces its characters with distinct fashion choices that evolve in sync with their personal growth throughout the narrative. The protagonist, Kang Mi-rae, played by Im Soo-hyang, undergoes a transformation from being a girl tormented by societal beauty norms to someone who learns to embrace her individuality. The initial episodes showcase Mi-rae’s tentative approach to fashion, often seen wearing clothes that attempt to conceal rather than accentuate her appearance. As the story progresses and she gains confidence, her style evolves. She begins experimenting with bolder and more fashionable outfits, symbolizing her growing self-assurance and assertion of identity.

 

Similarly, the supporting characters, particularly the male lead Do Kyung-seok, portrayed by Cha Eun-woo, present contrasting fashion sensibilities. Kyung-seok’s wardrobe exudes a laid-back elegance, reflecting his composed demeanor and underlying depth. His style choices, from casual chic to sophisticated ensembles, underscore his enigmatic persona.

Throughout “Gangnam Beauty,” fashion serves as a visual marker of the characters’ emotional states and personal journeys. The series portrays the transformative power of fashion as a means of self-expression, empowerment, and an outward reflection of inner growth. The costume design within the show meticulously navigates the Korean fashion landscape, showcasing trendy streetwear, casual attire, and elegant formalwear. From the characters’ everyday outfits to special occasions, each ensemble reflects the contemporary fashion trends prevalent in South Korea while also offering insight into the characters’ personalities and societal roles. T  he series occasionally comments on societal beauty standards through fashion, exploring the dichotomy between conforming to traditional expectations and breaking free to define one’s unique style and identity.

In summary, “Gangnam Beauty” subtly weaves fashion into its narrative, employing clothing choices as a storytelling tool that mirrors the characters’ personal evolution and the broader societal discourse around beauty and self-acceptance. Through its portrayal of fashion’s transformative nature, the series highlights the empowering journey of self-discovery and embracing one’s true self.