Loewe presents growing grass on coats and sneakers on their men’s Spring Summer 2023 fashion show. The grass growing process was carried out in collaboration with designer Paula Ulargui Escalona. It took them twenty days to reach the desired level of grass growth before the presentation. 

Quoted from Vogue France, “Jonathan Anderson for Loewe has taken up the challenge of dazzling with a collection brimming with creativity.” 

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