Fall/Winter 2023 – The LVMH Young Fashion Designers Prize 2018 winning Masayuki Ino from Doublet teamed up with Beta Post label for a playful bag release. The ‘ICE CREAM BAG’ comes in three flavours inspired by the famous ice cream chain known for its 31 flavours slogan, ‘Baskin Robbins’.
It looks exactly like an ice cream cone that features a retractable design turns into a usable shopping bag style. With the attached drawing string, the bag is shaped to look like a melted ice cream coming from the cone base. It comes in bright colour, blue, pink, and light brown.