Louis Vuitton x Yayoi Kusama

Louis Vuitton x Yayoi Kusama – 10 years later joined for their second collaboration. 

LV brings back the famous Japanese artist Yayoi Kusama to a new creative encounter of her signature polkadot art. We’ve surely seen her popularity with the Instagram friendly Infinity Rooms and the polka-dotted pumpkins worldwide. They launch the collection with a campaign starring the renowned supermodels like Christy Turlington, Natalia Vodianova, He Cong, and many others. 

 

Blending the polka dots into the savoir-faire of Louis Vuitton, the collection brings the new reinterpretation of the house’s iconic pieces infused with the artist’s signature motifs. Kusama’s brushstrokes, painted dots, metal dots, infinity dots, and psychedelic flower are applied to a selection of LV’s pieces. 

Interestingly, this collaboration doesn’t end on solely on the product offered. But they manage to gather world-wide buyers through meticulous and enliven displays of Louis Vuitton’s stores and life-like animatronics and through social media filters overhauled with Yayoi Kusama’s signature motifs. This affects the brand’s Q1 sales. 

Read more on: https://eu.louisvuitton.com/eng-e1/stories/lvxyayoikusama