A new runway to sport – Nike x Jacquemus collabration unites sport and style in the form of women apparel and unisex footwear. The collections were made available globally on both brands’ retail shops online and physical stores in June 28th, 2022.  

“… we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” — Simon Porte Jacquemus.

 

“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone,” — Jarrett Reynolds, Nike VP of Catalyst Apparel Design.


The collaboration of the two brands was announced just after Jacquemus launched its first physical store in London. The aim of the collaboration is to invigorate celebration of the multidimensionality of contemporary athletes. Bringing Nike’s performance and Jacquemus’ approach to fit together, the duo integrates sport style into everyday life, redefining the ready to wear with comfort anywhere anytime. 

As they believed that sport isn’t a mere of performance only, Nike x Jacquemus brings sport as an expansion of style and self. Jacquemus reimagined the sport label’s outdoor pursuit, daily sport, and rich heritage comingling into an integrated sexy yet everyday aesthetic that Jacquemus is renowned for. Throigh the French label’s eyes, this collaboration aims at the invigorate celebration of the multidiemsionality of contemporary athletes as also seen in the colours used in the sneakers. The sneaker in the collection is a reimagination of Nike’s Humara worn for trail running. The collection retells the Humara in a deep brown and a soft sandy tone, perhaps the idea came from the 1990’s style inspiration from the rocky terrains and desert tones.