“It all begins with play…” 

March 16 – Gaming developer Minecraft announced a collaboration with French apparel brand Lacoste. 

Minecraft x Lacoste apparel collection offers a range of activewear, accessories, and footwear that can be worn mix and match for a comfy everyday outfit. The design was inspired by the Minecraft aesthetic for this Spring/Summer 2022 collection. The two brands collaborated on creating a world for gamers and fashioners.  It started with an invitation to play that led to mutual aid as an opportunity to discover oneself. 

An exploration in the virtual and in the real world was celebrated in this collaboration. Merging the two brand codes, new essentials were made available with a focus on the uniqueness of each. Minecraft has long been linked to milticoloured landscape maps that gamers have been immersed in and Lacoste has been in the industry with its crocodile logo. The aesthetics of both brands were mixed resulting in the genesis of this collaboration and expressed throughout the pieces.  In the apparel, the crocodile logo was redesigned and pixelated by the Minecraft Creative Studio. The duo joined offering relaxed separates, hoodies, and tees towards a sportier piece suited for the court or an esports lounge. 

Minecraft x Lacoste also comes in crocodile island map taking the classic logo of the fashion brand that was launched at the ESpot Paris. Croco island is a Lacoste stamped world filled with tennis-themed mini games.  The collection is available at Lacoste’s webstore in March 22nd and croco island map is available as downloadable content in Minecraft. 

Croco Island

“The game is just one step away from reality. Dive into a virtual world signed Lacoste x Minecraft. A collection halfway between two worlds. A tribute to our shared values. A nod to your unique style” 

Watch here: https://youtu.be/zLKmefoe8b0