BINUS Northumbria School of Design (BNSD) yet again shows its support for local values and heritages, as well as promote Indonesia’s natural richness in this year’s Jakarta Fashion Week. This year, taking inspiration from Gorontalo, the Fashion Program of BNSD presents “Hulontalo: Seruan dari Utara” at Jakarta Fashion Week 2020.

The name “Hulontalo: Seruan dari Utara” was derived from Hulontalo, the old name of Gorontalo as well as the term for Gorontaloans and the Gorontaloan language, and the shout (seruan) of bravery from the province that is located in the northern part of Celebes island.

Held on 25 October 2019 at the Fashion Tent Jakarta Fashion Week 2020, “Hulontalo: Seruan dari Utara” showcased six fashion brands by twelve selected students. Taking inspiration from Gorontalo’s local crafts like Karawo, the natural beauty, values, and the people’s fighting spirit, each brand presented Gorontalo’s richness in contemporary fashion collections.

The six brands that was presented in this fashion show are:
– BERONTAK 1942 by Julia Dian Ferdinand and Ian Hugen
– KONTINU by Karen Jeshanah and Owen Kumala
– ULO by Ikyu Esjepe and Joceline Salvia
– Daha by Azizah Aninda and Janyfer Kwik Daha
– VEIN by Nadya Tjong and Ayla Putri
– DAILY WEIRD by Maharani Yolanda and Stefani Verlinda