In the past, the creative industry played a crucial role in driving economic growth, innovations, and cultural enrichment globally. Indonesia, with its vibrant cultural heritage and youthful population, is uniquely positioned to capitalize on its creative sector. This industry spans various fields such as design, film, music, advertising, and digital media. It significantly contributes to the nation’s GDP and has the potential to create sustainable job opportunities while promoting Indonesia’s cultural identity internationally.

To nurture talent and drive innovation in the creative sector, the Center for Innovation and Entrepreneurship Research (CIDER) hosted a guest lecture for Project Hatchery students from International Accounting and Finance, Business Marketing Management, and International Business streams. The lecture aimed to connect students with industry professionals, providing them with valuable insights into the latest trends, challenges, and opportunities in the creative industry. By offering this platform, CIDER sought to bridge the gap between theoretical academic knowledge and practical industry experience.

The initiative invited seasoned professionals to share their expertise, equipping students with a deeper understanding of how to apply their skills in real-world business environments. This approach not only enriched students’ learning experiences but also prepared them for future careers in the dynamic and evolving creative sector.

One notable speaker was Caesar Sriyono, a BINUS University International alumnus of Creativefox from the Computer Science batch of 2017. With extensive experience and expertise in the creative industry, Caesar was well-positioned to offer valuable insights into future opportunities for aspiring professionals. His practical experience and unique perspective provided students with a thorough understanding of the creative industry’s landscape and potential growth avenues.

The guest lecturer session offered students a comprehensive understanding of the creative industry’s current landscape, emphasizing the latest trends and emerging opportunities. Industry experts, including Caesar, provided invaluable insights into how the creative field is evolving and what it takes to succeed in such a fast-paced, ever-changing environment. These professionals shared their firsthand experiences and practical knowledge, giving students a clearer picture of the real-world challenges they may face as they enter the industry world.

This initiative was designed not only to inform but also to inspire the next generation of creative professionals. By bridging the gap between classroom learning and industry realities, the session equipped students with the tools and perspectives necessary to navigate the complexities of their future careers. The discussion highlighted the importance of adaptability, innovation, and strategic thinking in a field that is both competitive and dynamic.

Overall, the session aimed to prepare students to excel in their chosen paths, whether in established creative roles or entrepreneurial ventures, by giving them the knowledge and skills required to thrive in a rapidly evolving professional landscape. Through this engagement, the students gained valuable guidance and inspiration, empowering them to pursue success with confidence and creativity.

 

For more information on upcoming events and programs, stay tuned to the official channels of BINUS University International and CIDER.

Website: https://international.binus.ac.id/cider

Instagram: @BINUS_CIDER

Email: cider@binus.edu