The Next Gen of BINUS University International’s Communication Program: Creative Digital Communication
AI has significantly changed how the media, PR, public relations, and advertising work in this digital era. For instance, advertising campaigns can utilize real-time user behavior data to enhance effectiveness. This shift demands that communication professionals acquire new skills, such as data analytics, relevant storytelling, and mastery of digital technology.
In other words, the global industry has undergone a significant revolution, so Communication graduates must be able to use digital platforms in their daily work.
BINUS University International has introduced a new study program, Creative Digital Communication, to address this need. What makes it unique, and how does it differ from the previous Communication Program?
Reason Behind the Change to Creative Digital Communication
An essential trend underlying the change from the Communication program to the Creative Digital Communication program is the increasing relevance of social media and other digital platforms for communication in the current era. Meanwhile, conventional print media such as newspapers and magazines are being phased out. Therefore, a university’s Communication program must incorporate the latest digital elements in its curriculum so that its graduates can compete in the workforce, which the Creative Digital Communication program does.
The Creative Digital Communication program equips students with the skills to adapt and lead in the ever-evolving communication landscape. It is a transformation of the long-standing Communication program.
This program combines the art of storytelling, strategic communication, and advanced technology. Through its innovative approach, students will learn creative communication, visual design, and digital tools to build meaningful connections in a technology-driven world.
Graduates of this program will emerge as creative innovators skilled in storytelling and visual design, strategic communicators adept in brand management and crisis response, and tech-savvy professionals proficient in AI, analytics, and digital platforms. Additionally, they will possess social responsibility and a global perspective to excel in media, public relations, advertising, and corporate communication.
The Differences between Creative Digital Communication and the Communication Program
The Communication program at BINUS University International provides a strong foundation in traditional print and television broadcasting communication practices. Courses like Broadcast Journalism, Mass Communication Theory, and Social Media Content Strategies prepare graduates for roles as journalists, public relations officers, and media managers. This program emphasizes creativity within established communication frameworks and equips students with interdisciplinary knowledge to address challenges in the media industry.
In contrast, the Creative Digital Communication program focuses on the demands of the digital age. Its courses include Digital Storytelling, Sustainability Communication, New Media Business, and more. These subjects prepare graduates to become digital strategists, multimedia storytellers, and content creators in the rapidly evolving global industry.
The Core Focus of Creative Digital Communication
The Creative Digital Communication program at BINUS University International integrates communication theories, technology, and hands-on practice in digital storytelling, AI in media, and sustainability communication. This holistic curriculum helps graduates gain a comprehensive understanding of their chosen expertise.
Students can choose one of two specialization tracks to support this goal based on their interests. The first is Entertainment Communication, which focuses on visual narratives, event planning, and content creation for lifestyle, sports, and entertainment. The second is Strategic Communication, which equips students with expertise in corporate communication, crisis management, digital PR, and brand activation.
Regardless of their chosen specializations, the students will have opportunities to learn industry-relevant skills through a dynamic curriculum. Some examples include audience analytics, text mining, AI integration, and UI/UX design.
The Advantages of Creative Digital Communication
Beyond merging creative communication strategies with advanced technologies like AI, the Creative Digital Communication program offers additional advantages.
For example, students can participate in hands-on projects involving digital storytelling, PR fundamentals, and corporate communication to enhance their job readiness. Furthermore, BINUS University International provides international partnerships and student exchange programs, allowing students to gain a global perspective on communication.
Courses such as Fact-Checking & Digital Literacy and New Media Business align with the current trends in media and communication, particularly given the rise of AI-based technology misuse for misinformation.
The curriculum of this new program at BINUS University International differs from its predecessor, which focused solely on conventional communication media like TV and print. On the other hand, the Creative Digital Communication program emphasizes generative AI and other digital technologies in message delivery. Based on the latest trends, these two things make up the supporting pillars of today’s communication. Therefore, practitioners in public relations, advertising, and media must be able to adapt to those changes.
Considering all these advantages, BINUS University International’s Creative Digital Communication program is an excellent choice for anyone aspiring to become a leader in the media and communication fields in the digital era.
