IN TOUCH WITH THE ESSENTIALS OF BUSINESS PLANNING ON THE 3RD SERIAL LECTURING SESSION: “LET’S DO BRANDING”

BINUS INTERNATIONAL Business and Marketing Programme was recently set to hold its third serial lecturing session. The session was themed “Let’s Do Branding” by its committee, marking a main topic for the discussion that took a knowledge-sharing format. For tis third time, the session had invited PT Nestlé Indonesia’s Calvin Widjaja as its main speaker. Widjaja himself was a BINUS UNIVERSITY alumni from the Informatics Programme’s 1995 batch. Recruited by PT Nestle Indonesia on 2006, he was in-charge as Head of Demand and Supply Planning in China on 2010. At present, he takes on the Supply Chain Director role.