BUSINESS MANAGEMENT AND MARKETING PROGRAM’S SERIAL LECTURING: THE STORY BEHIND THE BRANDS

In the past, a brand’s mastery over any given market might have been common. Nowadays, things have changed. Brands have popped up one by one to meet increasing demands for various products. One of which is coffee. Coffee brands with many varieties from different parts of the world have flooded the market, including here in Indonesia. Finding a place in the consumers’ hearts is the best strategy to beat off stiffening competition.