Collaboration between Students of Fashion Management and Graphic Design Resulted in High-Quality Fashion Brands

From 10 to 12 February 2015, an exhibition of works from students’ of fashion management and graphic design at BINUS Northumbria School of Design (BNSD) was held at the Joseph Wibowo Center. This event was part of the Entrepreneurship, Design Realization and Promotion, and Typography class activities.

The collaboration between students from these two departments resulted in some interesting and highly-selling artworks. The participants were divided into groups. Each group had one to four persons, consisting of students from both departments: Fashion Management and Graphic Design.

Each group was then asked to produce works that could sell and compete in the fashion industry. That is why the students did not only create good clothing, but clothing that is able to sell. Furthermore, they made a logo brand and organized the display on their own booth for the exhibition so it looked like a real clothing store.

While students of Fashion Management department dealt with sheets of fabric and the marketing strategies, students from the Graphic Design department handled the eye-catching logo design and brand identity. The Graphic Design students also displayed some graphic design illustrations, color theory, photography and drawings in their booths.

Those works later on would be scored by lecturers. Another scorer was a practitioner of the creative industry, the director of the Goods Dept. and the owner o

Ratna Dewi Paramita, the Head of School of Design BNSD said that this show could be a good start for the two departments and also for the students of both departments. “Aside from meeting the needs of the lectures, this event hopefully could also become a beginning for them (students from both departments) to cooperate in making other future projects. We also invite practitioners to review the students’ works so that they could get feedback of how to market their brand into the fashion market,” Ratna explained. (RAW)

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