People Innovation Excellence

About Us

Under BINUS Business School (BBS) Research and Development Division, BINUS Case Center division has the responsibility in planning and supervising case study writing process conducted by faculty members and BBS associates that will be used as matter of learning for our undergraduate and postgraduate students. These case studies are not only being used by BBS students but they are also being used by other prominent local universities as well as international institutions such the National University of Singapore (NUS) and UNDP.

Established in 2007, BINUS Case Center has produced more than 100 case studies covering Best Business Practices by companies operating in Indonesia. Some have been published and sold in Gramedia bookstore. On November 30, 2011 Indonesia Record Museum (MURI) named BBS as the most productive educational institution based on its case study selection quantity and the fastest to reach 100 case studies.

Each of our case studies comes along with teaching notes to guide lecturer in delivering the subject in English referring to Harvard Business School case study writing format as we are seeking to equate the international Business School standard, covering wide range of subjects such as Finance, Accounting, Strategic Management, Business Ethics, Marketing, Innovation and many more.

Scholars have agreed that case study teaching and learning methods give different learning experiences to both facilitators and students. A business case study is a detailed account of a real-life business situation, describing the dilemma of a real person with a real job who is confronted with a real problem (protagonist) (HBS, 2006).

BINUS Case Center adopts this definition and well-putting it into its cases. Following are several benefits for students when they use case studies:

  • The ability to understand the impact of various environmental concerns, such as political, social and legal systems on the organization and the application of appropriate operations management techniques.
  • The opportunity to ask the appropriate questions when formulating the problem and gathering relevant information
  • The ability to think clearly in ambiguous and complex situations
  • The chance to develop recommendations and action plans that are consistent with the organization’s goals and creative in their problem-solving strategy
  • Practice making verbal presentations and participating in operations management discussion groups

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