{"id":1202,"date":"2025-12-06T08:58:51","date_gmt":"2025-12-06T01:58:51","guid":{"rendered":"https:\/\/international.binus.ac.id\/lc\/?p=1202"},"modified":"2025-12-06T08:58:51","modified_gmt":"2025-12-06T01:58:51","slug":"guest-lecture-highlight-understanding-business-communication-in-platform-models","status":"publish","type":"post","link":"https:\/\/international.binus.ac.id\/lc\/2025\/12\/guest-lecture-highlight-understanding-business-communication-in-platform-models\/","title":{"rendered":"Guest Lecture Highlight: Understanding Business Communication in Platform Models"},"content":{"rendered":"<figure id=\"attachment_1203\" aria-describedby=\"figcaption_attachment_1203\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><a href=\"http:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM.jpeg\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"size-medium wp-image-1203\" src=\"http:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-640x362.jpeg\" alt=\"\" width=\"640\" height=\"362\" srcset=\"https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-640x362.jpeg 640w, https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-1200x679.jpeg 1200w, https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-480x272.jpeg 480w, https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-768x434.jpeg 768w, https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM-1024x579.jpeg 1024w, https:\/\/international.binus.ac.id\/lc\/files\/2025\/12\/WhatsApp-Image-2025-12-05-at-3.45.49-PM.jpeg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"figcaption_attachment_1203\" class=\"wp-caption-text\" itemprop=\"description\">Frank delivering his material<\/figcaption><\/figure>\n<p><!--StartFragment --><\/p>\n<p style=\"text-align: justify\">On December 1, 2025, Frank delivered a guest lecture on Issues in Business Communication to students in\u00a0the Creative Digital English BINUS @Kemanggisan. The session explored the topic <em>\u201cUnderstanding Messages and Marketing Messages in Platform Business Models Using Cialdini\u2019s Principles of Persuasion.\u201d<\/em><\/p>\n<p style=\"text-align: justify\">Frank guided students through the ways platform-based businesses craft and deliver marketing messages, showing how persuasion strategies\u2014such as reciprocity, authority, and social proof\u2014are embedded in communication practices. He emphasized that while these principles can be powerful tools for engaging audiences, they also raise important ethical implications, particularly in contexts where consumer trust and transparency are at stake.<\/p>\n<p style=\"text-align: justify\">The lecture encouraged students to critically examine how messages are framed in digital platforms, and to consider the balance between effective persuasion and responsible communication. By connecting theory with real-world examples, Frank provided valuable insights into the challenges of business communication in today\u2019s platform-driven economy.<\/p>\n<p style=\"text-align: justify\">This guest lecture not only deepened students\u2019 understanding of marketing messages but also highlighted the importance of ethical awareness in professional communication\u2014an essential skill for future leaders navigating global business landscapes.<!--EndFragment --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On December 1, 2025, Frank delivered a guest lecture on Issues in Business Communication to students in\u00a0the Creative Digital English BINUS @Kemanggisan. The session explored the topic \u201cUnderstanding Messages and Marketing Messages in Platform Business Models Using Cialdini\u2019s Principles of Persuasion.\u201d Frank guided students through the ways platform-based businesses craft and deliver marketing messages, showing [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,3],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-events"],"_links":{"self":[{"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/posts\/1202"}],"collection":[{"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":1,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/posts\/1202\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/media\/1203"}],"wp:attachment":[{"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.binus.ac.id\/lc\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}