\u00a0cool ones\u00a0<\/i><\/a>\u00a0we did on the Biden campaign was a video with Julian Castro\u2019s voiceover, and we had a Latino artist do these\u00a0loter\u00eda\u00a0cards. In the video, he flipped through the cards as the voiceover was going. It was a different way to present the information in a cultural context.<\/p>\nC&E<\/strong>: What messaging lends itself to motion graphics?<\/strong><\/p>\nPorat:\u00a0<\/strong>If you\u2019re interviewing a nurse who\u2019s been affected by the pandemic, I think a live-action video would be much better than just animating it. But if you have a video that would be hard to tell through footage or through a static graphic, then I think that\u2019s when it should be animated. That was a large, ongoing conversation I had with the campaigns. On the Biden campaign, I definitely had a lot of leeway to come up with my own animated ideas because their strategy on the campaign was to get as many videos as possible about different types of topics.<\/p>\nC&E: The role of motion graphic designer is still new within the political industry. What would you say to managers considering hiring for or creating that position?\u00a0<\/strong><\/p>\nPorat:\u00a0<\/strong>During the pandemic, motion design became even more important than ever because we could still showcase the same information as filming stuff, but we could create all the assets ourselves so it was cheaper than filming and we got to control every single visual element in the video. We could also tweak the designs super easily.\u00a0After this cycle, I think people are starting to realize just how important animation is.<\/p>\nIf you want to win, hire a motion designer. It\u2019s the best bang for your buck because we do graphic design, we do animation and we do video design. Our job combines all three into one. If you have a motion designer that knows what they\u2019re doing, you could theoretically save money on the graphic designer and the video editor and the animator just by hiring one person who does all three.<\/p>\n
C&E: What advice would you give to graphic designers starting out on campaigns?<\/strong><\/p>\nPorat:<\/strong>\u00a0You definitely have to know the program inside out, because things are moving so fast in politics you never really have time to, like, sit down and take a ten-hour course to learn how to do something. And the result doesn\u2019t have to be perfect. Don\u2019t feel like you have to make every single pixel perfect as long as it conveys a message.<\/p>\nC&E: What are the biggest creative differences between the entertainment and campaign industries?\u00a0<\/strong><\/p>\nPorat:\u00a0<\/strong>The entertainment industry is a lot more open to experimentation. As long as it looks cool and grabs people\u2019s attention, and fits with the genre of the movie or TV show, they\u2019re not very picky about the type, or the colors that you use. But in a political campaign, you definitely have to pay a lot of consideration to the colors that you use because they usually have very strict brand guidelines and it has to be accessible to a large majority of the people.<\/p>\nIn the entertainment industry, I was often working with a team of people \u2014 I had art directors, I had graphic designers, video editors I would work very closely with. Usually, I would be given the assets by a graphic designer. There\u2019s a lot more time to build everything together because they want a polished, stylized look.<\/p>\n
In politics, things are fast-paced. Often what I would be doing would be tied to what the trending news or issue of the day was. So even though I worked with a team of graphic designers and video editors, often times I would have to create all the assets myself. But if you spend too long working on the video, the information could be obsolete so you just have to let go of any imperfections that you see and just deliver media that\u2019s good enough.<\/p>\n
Sources: Why Hiring a Motion Graphic Designer Could Be the Best Bang for a Campaign\u2019s Buck – Campaigns & Elections (campaignsandelections.com)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"An animation major in college, Laura Porat was working in Hollywood as a motion graphic designer when she reached out to Elizabeth Warren\u2019s presidential campaign about volunteering. Turns out, the campaign needed her full time. The Southern California native spent 2020 initially as the first and only motion graphic designer on Warren before later joining […]<\/p>\n","protected":false},"author":41,"featured_media":478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/477"}],"collection":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":0,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media\/478"}],"wp:attachment":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}