{"id":1263,"date":"2023-12-08T02:14:09","date_gmt":"2023-12-08T02:14:09","guid":{"rendered":"https:\/\/international.binus.ac.id\/graphic-design\/?p=1263"},"modified":"2023-12-13T02:14:56","modified_gmt":"2023-12-13T02:14:56","slug":"ai-for-ux-getting-started","status":"publish","type":"post","link":"https:\/\/international.binus.ac.id\/graphic-design\/2023\/12\/08\/ai-for-ux-getting-started\/","title":{"rendered":"AI for UX: Getting Started"},"content":{"rendered":"<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9586782 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9586782\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ca17efc\" data-id=\"ca17efc\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-76f24557 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"76f24557\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n<div class=\"elementor-widget-container\">\n<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 16px\">by Kate Moran<\/span><\/h1>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8076893 elementor-widget__width-auto elementor-widget elementor-widget-shortcode\" data-id=\"8076893\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-shortcode\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15cc230 elementor-section-full_width elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"15cc230\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77489374\" data-id=\"77489374\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-0c92e2c elementor-widget elementor-widget-image\" data-id=\"0c92e2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-image-18486\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/Frame-4.png\" alt=\"\" width=\"1400\" height=\"765\" \/><\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fd2b896 elementor-widget elementor-widget-shortcode\" data-id=\"fd2b896\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-shortcode\">\n<p>Use generative AI tools to support and enhance your UX skills \u2014 not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5544134 elementor-widget elementor-widget-theme-post-content\" data-id=\"5544134\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p><em>(Picture) AI is a mirror looking back at the UX professional: the more skilled you are at UX, the better results you\u2019ll get with AI \u2013- especially when it comes to identifying AI\u2019s weaknesses and applying UX judgment to winnow AI\u2019s ideas into usable product design. (Image by Midjourney.)<\/em><\/p>\n<p>Jakob recently wrote that the\u00a0UX field needs to urgently engage with AI. This is partly because\u00a0usability improvements are sorely needed for current AI tools\u00a0but just as much because\u00a0<strong>UX work can be vastly improved through the appropriate use of AI.<\/strong><\/p>\n<p>Luckily, many members of the UX community agree and have asked us how to use AI in UX work. Kate turned the question around and asked her LinkedIn followers what they would\u00a0recommend for UXers who have not used AI in their work\u00a0until now. The post received more than 40 responses with good advice, and this article is based on this crowdsourced wisdom combined with our own experience. Thank you to everyone who contributed to the great conversation in that thread.<\/p>\n<h2 id=\"h-disclaimer\" class=\"wp-block-heading\">Disclaimer<\/h2>\n<p>This article presents\u00a0<strong>our current advice.<\/strong>\u00a0The most general points will likely remain true for years, but the specifics will change as AI tools change. We recommend some resources in this article, but those recommendations should not be taken as an endorsement. We don\u2019t agree with everything in these resources, nor do we expect them to necessarily still be the best in the future.<\/p>\n<p>Also, note that the images in this article look quite different from NN\/g\u2019s typical design style \u2014 that\u2019s because we\u00a0<strong>used AI image generators to create all of the illustrations<\/strong>\u00a0in this article.<\/p>\n<h2 id=\"h-why-use-ai-in-ux-work\" class=\"wp-block-heading\">Why Use AI in UX Work?<\/h2>\n<p>You can use AI to:<\/p>\n<ul>\n<li>Increase your\u00a0<strong>productivity<\/strong><\/li>\n<li>Improve the\u00a0<strong>quality<\/strong>\u00a0of your work<\/li>\n<li>Enhance your current\u00a0<strong>skillset<\/strong><\/li>\n<\/ul>\n<h3 id=\"h-increased-productivity-and-improved-quality\" class=\"wp-block-heading\">Increased Productivity and Improved Quality<\/h3>\n<p>Many studies have shown that business professionals produce deliverables faster using AI. For example,\u00a0consultants at an elite consulting company increased productivity by 33%\u00a0and the rated quality of their deliverables by 40% when using AI.<\/p>\n<h3 id=\"h-enhance-your-skills\" class=\"wp-block-heading\">Enhance Your Skills<\/h3>\n<p>Doris Lin\u00a0gave us the great metaphor of\u00a0<strong>AI as a sidekick to UX professionals.<\/strong>\u00a0It speeds up the process and strengthens our results, allowing us to get more UX work done, but it doesn\u2019t replace the need for human judgment. The\u00a0symbiosis between humans and AI\u00a0delivers higher quality than either can achieve alone. Thus, AI has the power to augment human skills.<\/p>\n<p>The ultimate reason for any individual UX professional to learn AI is Jakob\u2019s second law of AI, which says:\u00a0<em>You won\u2019t lose your job to AI, but to someone who uses AI better than you do<\/em>. Given the substantial performance gains with AI, you don\u2019t stand a chance without it. This will be even more true in the future as the AI tools improve.<\/p>\n<h2 id=\"h-ai-is-safest-for-experienced-ux-professionals\" class=\"wp-block-heading\">AI Is Safest for Experienced UX Professionals<\/h2>\n<p>All UX professionals should use AI: it\u2019s helpful at any level of seniority and for many tasks within the UX lifecycle (including research, design, and writing). (And\u00a0our research shows that the majority of UX professionals already use it.)<\/p>\n<p>An essential element in getting full value from AI is to\u00a0<strong>include a heavy dose of human judgment in the workflow<\/strong>\u00a0for three reasons.<\/p>\n<h3 class=\"wp-block-heading\">Humans Must Select Ideas Suggested by AI<\/h3>\n<p>The AI\u2019s\u00a0ability to make ideation virtually free\u00a0is invaluable: AI generates as many ideas as you want in no time. In contrast, human ideas require extensive effort to produce.<\/p>\n<p>The flip side to infinite ideation is the increased need for curation. Not all ideas produced by AI will be useful. Humans need to winnow down the many of these to the few that bear further exploration and implementation. Picking the winner from a bunch of ideas requires judgment and knowledge. As a result, it\u2019s\u00a0<strong>best done by senior UX professionals,\u00a0<\/strong>who have built up experience the old-fashioned way.<\/p>\n<h3 class=\"wp-block-heading\">Hallucinations Can Be Convincing<\/h3>\n<p>The second reason for human judgment is to\u00a0<strong>catch \u201challucinations,\u201d<\/strong>\u00a0where the AI makes false assertions with great confidence. As long as the AI\u2019s output is subjected to human review, hallucinations will not damage your results, but you must carefully watch out for them. While it\u2019s mostly great that AI is a talented copywriter producing well-written and convincing text, its aptitude for good writing will fool inexperienced users into believing its expertise generalizes to everything else. Bad advice will appear to be the product of carefully considered analysis, as opposed to a hallucination emerging from the haze of an opium den.<\/p>\n<h3 class=\"wp-block-heading\">Bias Lurks in Training Data<\/h3>\n<p>Current\u00a0<strong>AI also exhibits some<\/strong>\u00a0<strong>bias<\/strong>\u00a0because it reflects its training data, which came mostly from the internet. While the internet contains plenty of good information, it also has unpleasant, inaccurate, and downright false information. This is true for the field of UX as much as for any other field \u2014 not all UX advice available online is good advice.<\/p>\n<p>In addition, even good sources primarily reflect Western countries, particularly English-speaking cultures. This Western lens presents challenges, particularly for product teams that serve an international market. Taking Wikipedia as a simple proxy for the wider internet, here\u2019s the\u00a0number of words it contains\u00a0in a few languages:<\/p>\n<ul>\n<li>English: 4.3 billion words across 6.7 million articles<\/li>\n<li>German: 1.5 billion words across 2.8 million articles<\/li>\n<li>Danish: 91 million words across 294 thousand articles<\/li>\n<li>Hindi: 55 million words across 159 thousand articles<\/li>\n<li>Swahili: 12 million words across 79 thousand articles<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Tips for Junior UXers Getting Started with AI<\/h3>\n<p>You should experiment with using AI in your work even if you\u2019re new to UX. However, you must be\u00a0<strong>particularly careful in judging its output.<\/strong>\u00a0Remember that generative AI is particularly good at crafting responses that sound reasonable and true, even when they are not.<\/p>\n<p>Follow these tips to avoid making mistakes when using AI for UX work:<\/p>\n<ul>\n<li><strong>Treat AI tools as a starting point.\u00a0<\/strong>For example, UX is a field notoriously full of jargon. Generative AI bots like ChatGPT can teach you about different UX terms, techniques, or tools.<\/li>\n<li><strong>Ask for sources and links.<\/strong> Currently, most generative AI bots don\u2019t automatically cite their sources, but you can ask them to. Ask for links to those sources as well, and double-check the information provided. (Beware, he offered sources that may be inaccurate or nonexistent \u2014 ChatGPT once cited a nonexistent NN\/g employee when we asked for its sources.)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Recommended AI Tools<\/h2>\n<p>There are many AI tools, with even more coming on the market weekly. But in the beginning, keep it simple \u2014 ChatGPT and Midjourney are good starting points.<\/p>\n<h3 class=\"wp-block-heading\">ChatGPT<\/h3>\n<p>Start with ChatGPT\u2019s free version first. However, once you begin using AI more frequently, we strongly recommend the paid subscription to get the newest version (currently v.4), which is much better than the older, free version (v. 3.5). A ChatGPT subscription includes both the chatbot (currently the best text-generation AI tool) and the image-generation tool DALL-E 3, which is very good, though not as good as Midjourney.<\/p>\n<h3 class=\"wp-block-heading\">Midjourney<\/h3>\n<p>If your work involves visual design, we also recommend a subscription to Midjourney, which has a wide range of useful image-oriented features and, among all the available AI image generators, produces the most beautiful artwork. Unfortunately, the current version of\u00a0Midjourney has atrocious usability, which makes it unnecessarily hard to learn, though rumor has it that a better version is on the way.<\/p>\n<h2 class=\"wp-block-heading\">How to Use AI<\/h2>\n<p><strong>The primary way you interact with AI tools like ChatGPT and Midjourney is through prompts<\/strong>\u00a0\u2014 written questions or commands that help the tool understand what you want.\u00a0Crafting these prompts can be challenging,\u00a0especially when you\u2019re just getting started. To get the best possible results:<\/p>\n<ul>\n<li>Provide ample context in your prompts<\/li>\n<li>Ask for multiple options<\/li>\n<li>Iterate on the output<\/li>\n<li>Build a prompt library<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Provide Ample Context<\/h3>\n<p>UX people are infamous for answering any question with \u201cIt depends!\u201d The reason is that the best solution is highly dependent on the context. In particular, the answer always depends on who the users are and what tasks they perform.<\/p>\n<p>Vinay Maurya\u00a0advised that most of the time you ask AI for something, you should\u00a0<strong>add the context to the prompt<\/strong>. For example, if you want to have ChatGPT help you craft a research plan, you\u2019ll need to give it lots of details \u2014 the type of study, the target audience, research budget, timeline, and so on.<\/p>\n<p>Arnav Dhanuka\u00a0recommended that prompts include a persona, a task, and relevant background info. As an example of this idea,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/florian-boelter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florian B\u00f6lter<\/a>\u00a0wrote:<\/p>\n<p><em>Whenever I ask for microcopy, I describe the circumstances of where this copy appears and what it essentially needs to convey so AI knows all constraints.<\/em><\/p>\n<p>These details can be provided in a few different places:<\/p>\n<ul>\n<li>In one very specific and long initial prompt<\/li>\n<li>In a sequence of several prompts<\/li>\n<li>In ChatGPT\u2019s custom instructions<\/li>\n<\/ul>\n<p>ChatGPT\u2019s custom-instructions feature\u00a0allows you to specify information that you always want it to consider. You can use the custom instructions to avoid including the more general elements of your context in every prompt if you consistently work in a given domain with the same kinds of users.<\/p>\n<p>You can also\u00a0<strong>instruct ChatGPT to ask you follow-up questions<\/strong>\u00a0for any missing details that would help it produce your desired output.<\/p>\n<p>In most cases, you should employ very specific prompts for the best UX results. But for generating ideas, there is\u00a0<strong>value in using concise, even single-word prompts<\/strong>\u00a0that leave most of the interpretation open to the AI\u2019s whims. This strategy is useful during initial ideation, where you want wild ideas (that you can winnow based on human judgment). If you feed the AI one word, you will often find that it delivers results you would never have thought of. This is particularly useful for visual design. Yes, most of these ideas will be terrible, but there are some gold nuggets in those one-word hills.<\/p>\n<h3 class=\"wp-block-heading\">Ask for Multiple Options<\/h3>\n<p>Whenever you have to write a document or draft a design, that blank screen is intimidating.\u00a0Raghuvamsi Ayapilla,\u00a0Chris Callaghan, and\u00a0Ayushi Choudhary\u00a0all recommended employing AI for the first draft of your document \u2014 in seconds, you\u2019ll have a nearly complete deliverable.<\/p>\n<p>Don\u2019t deliver this first draft to your client or stakeholders.\u00a0<strong>Treat the AI\u2019s output as a starting point for you to edit.<\/strong>Editing is much easier than creating from scratch, so this simple procedure is one of the main ways AI enhances productivity in UX work.<\/p>\n<p>Do not ask the AI to produce just one document or one design. Instead,\u00a0<strong>ask it to give you three or five versions.<\/strong>\u00a0Use prompt language like\u00a0<em>Give me 5 wildly different versions of XXX<\/em>.\u00a0Ideation is free with AI, so you can employ it for many more steps in the\u00a0UX workflow\u00a0than would be economical if you had to get a group of UX colleagues into a room for a brainstorming session.<\/p>\n<h3 class=\"wp-block-heading\">Iterate on the Output<\/h3>\n<p>Many contributors stressed the necessity of ongoing refinement when working with AI. The process of using AI (especially prompt generation<strong>) is iterative and requires adjustments<\/strong>\u00a0to finetune the outcomes. Don\u2019t be satisfied with the outcome of your first prompt. Techniques like\u00a0accordion editing and apple picking\u00a0can be used to tweak AI output for better results:<\/p>\n<ul>\n<li><strong>Accordion editing:<\/strong>\u00a0Users adjust the length of the AI-generated text iteratively by expanding and compressing the AI\u2019s output.<\/li>\n<li><strong>Apple picking:<\/strong>\u00a0Users reference elements in previous AI responses to modify the following prompt.<\/li>\n<\/ul>\n<p>Less systematically, experiment and ask the AI for changes. As you gain experience, you will better understand how to get the best results for your types of work products.<\/p>\n<h3 class=\"wp-block-heading\">Build a Prompt Library<\/h3>\n<p>Arnav Dhanuka\u00a0recommended that you\u00a0<strong>build up a prompt library with the exact wording of prompts that have worked well for your scenarios.<\/strong>\u00a0This library will save you a lot of typing, especially for specifying common UX contexts. But it will also remind you of fruitful alternatives if your first prompting attempt doesn\u2019t achieve your desired results.<\/p>\n<p>As an example, the illustration of an acorn at the end of this article was generated by Jakob with the prompt\u00a0<em>neo-impressionism expressionist style oil painting, smooth post-impressionist impasto acrylic painting, thick layers of colorful textured paint \u2013ar 16:9 \u2013s 20<\/em>, which he often uses for his illustrations.<\/p>\n<h2 class=\"wp-block-heading\">Specific UX Tasks for AI<\/h2>\n<p>Here are some ideas from our respondents for\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/ai-roles-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">specific UX work that AI can help with.<\/a><\/p>\n<p><strong>Design<\/strong><\/p>\n<ul>\n<li>Generate ideas to inspire creativity (Doris Lin)<\/li>\n<li>Create illustrations for personas and journey maps (Chris Callaghan\u00a0and\u00a0Elsa Ruiz)<\/li>\n<li>Plan out a workshop agenda (Doris Lin)<\/li>\n<li>Produce text and images for use in prototypes to increase realism and relevancy instead of\u00a0<em>lorem ipsum<\/em>\u00a0(Matt Feilmeier,\u00a0Doris Lin, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/elsaruiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Els<\/a>a<a href=\"https:\/\/www.linkedin.com\/in\/elsaruiz\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Ruiz<\/a>)<\/li>\n<\/ul>\n<p><strong>Research<\/strong><\/p>\n<ul>\n<li>Write user interview questions (Doris Lin)<\/li>\n<li>Sentiment analysis for initial theme finding (Lawrence Williams)<\/li>\n<li>Analyze user feedback:\u00a0<em>Identify the most common pain points mentioned in the following user feedback: [feedback].\u00a0<\/em>(<a href=\"https:\/\/www.linkedin.com\/in\/mrvinaymaurya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vina<\/a>y<a href=\"https:\/\/www.linkedin.com\/in\/mrvinaymaurya\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Maurya<\/a>)<\/li>\n<li>Rewrite research reports to be clearer for your audience, who are often not UX specialists(Mohammad Fejlat)<\/li>\n<\/ul>\n<p><strong>Content<\/strong><\/p>\n<ul>\n<li>Write text efficiently, such as for emails, concepts, or posts, based on outlines you provide (Vicky Pirker)<\/li>\n<li>Improve UX writing:\u00a0<em>Make the following text more concise and user-friendly: [text<\/em>] (Vinay Maurya)<\/li>\n<\/ul>\n<p>For this very article, we used AI for two simple tasks that feature frequently in most UX work: (a) to structure and pull out themes from the comments Kate received, and (b) to quickly generate illustrations.<\/p>\n<h2 class=\"wp-block-heading\">What AI Can\u2019t Do<\/h2>\n<p>AI can do a lot for UX work, as we have outlined. But beware of the hype:\u00a0<strong>some people\u00a0<\/strong><strong>claim that AI tools can replace designers, researchers, or even users.<\/strong><\/p>\n<p>You can show the AI a user-interface design by uploading screenshots or mockups and asking for a critique. This is a helpful step because the AI sometimes mentions new things you may have not considered. However <strong>AI-derived design critiques are dangerous because many of their insights are wrong<\/strong>, even if they are argued in polished language, concerning established usability principles. AI can be highly convincing and still be wrong. If you are an experienced UX professional, you can hopefully distinguish hallucinated redesign recommendations from sound redesign recommendations and use the latter for inspiration. But<strong>\u00a0junior UX staff should probably avoid using AI for design critiques.<\/strong><\/p>\n<p>Here\u2019s an example of a design analysis that went well: Jakob was pondering which illustration to use for the LinkedIn post of\u00a0a recent article. He uploaded 3 candidates to ChatGPT and asked for its recommendation. Here\u2019s the chosen image and what ChatGPT had to say:<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/haystack-impressionist-3-leonardo-1024x576.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18480\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/haystack-impressionist-3-leonardo-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><\/figure>\n<p><em>ChatGPT\u2019s analysis of this image as a candidate for a social media post:\u00a0For posting on a social media feed, the first image with the vibrant haystack scene is suggested. Its bright, vivid colors and the dreamy, Impressionist style are more likely to capture attention instantly, making it suitable for platforms where scrolling is frequent and engagement times are brief.\u00a0(Image by Leonardo)<\/em><\/p>\n<p><strong>AI cannot replace user research with real users.<\/strong>\u00a0It can give you plenty of ideas for issues to look for in a usability study, but it can\u2019t predict what your customers will do. For better or worse,\u00a0<strong>humans are unpredictable beings,\u00a0<\/strong>especially when it comes to complex behaviors like the use of a real-world interface. Even more important, the \u201cknowledge\u201d of the current AI tools reflects the assumedly \u201ctypical\u201d human behaviors.\u00a0<strong>Your specific user groups likely have very different backgrounds, needs, and motivations than the \u201ctypical\u201d human<\/strong>\u00a0\u2014 that\u2019s the whole reason we conduct research with our own users.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/robot-watching-robot-dalle-websize-1024x585.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18481\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/robot-watching-robot-dalle-websize-1024x585.jpeg\" alt=\"\" width=\"1024\" height=\"585\" \/><\/a><\/figure>\n<p><em>While discussing the outrageous claims made by some AI tools for UX researchers,\u00a0<\/em><em>Anirugh Kedia<\/em><em>\u00a0joked that there will soon be AI researchers studying AI users. (Image by DALL-E 3)<\/em><\/p>\n<p>Most UX methods must be grounded in reality \u2013 that is, supported by real data from real users. AI can help with structuring and interpreting this data, though the interpretations must be double-checked based on your UX expertise. But if you ask AI to make up the data, the interpretations quickly become useless or outright misleading.<\/p>\n<h2 class=\"wp-block-heading\">Do You Need to Know How AI Works?<\/h2>\n<p>This article is about the applications of AI in UX projects. However, we are often asked whether UX professionals need to understand the inner workings of AI.\u00a0<strong>The answer is: mostly no.<\/strong>\u00a0Just as with other tools, you don\u2019t have to know how they were built to use them. To use a statistics package, you don\u2019t need to know the mathematical formula for the normal distribution or the code for computing a t-test. To design a website, you don\u2019t need to be a front-end developer or a back-end developer. Nor do you need to know SQL, HTML, or JavaScript.<\/p>\n<p>Along the same lines, you don\u2019t need to know the workings of diffusion models to coach a beautiful image out of Midjourney, nor do you need to understand large language models to make ChatGPT summarize a lengthy document in 10% of the word count. We don\u2019t recommend spending your scarce time on an extended study of AI theory and technology.<\/p>\n<p>However,\u00a0<strong>UX professionals benefit from understanding related disciplines and the underlying technology<\/strong>\u00a0used to build their designs. Using a statistics package without knowing basic statistics concepts is positively dangerous. Understanding what developers do and how they deal with technology constraints will improve the chance that your design vision will be implemented in a real product.<\/p>\n<p>Similarly, UX professionals should understand the basics of AI. This knowledge will help them communicate with technical colleagues and discover ways to overcome AI limitations. Basic AI knowledge is also necessary for using AI in advanced UX projects, such as\u00a0GE\u2019s analysis of qualitative user comments at scale, which turned these comments into trackable and actionable quant data.<\/p>\n<p>There are many educational resources available to pick up AI basics. For a popular introduction,\u00a0Zahra Rahman\u00a0recommended the PBS show\u00a0Crash Course Artificial Intelligence, which can be watched on YouTube for free in about 4 hours. For more depth, she also recommended MIT\u2019s 8-week course\u00a0Designing and Building AI Products and Services\u00a0($2,625). If this price makes your wallet go ouch,\u00a0Suzanne Williams\u00a0recommended IBM\u2019s free\u00a0SkillsBuild series of AI courses.<\/p>\n<p>Finally,\u00a0Google has a series of free courses about AI\u00a0technology, which focuses a bit too much on Google\u2019s offerings but can still be useful.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/human-driver-robot-passenger-color-dalle-websize-1024x585.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18482\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/human-driver-robot-passenger-color-dalle-websize-1024x585.jpeg\" alt=\"\" width=\"1024\" height=\"585\" \/><\/a><\/figure>\n<p><em>Niki Volonasi wrote When you use AI for something you do not know about, then it can easily become a liability. AI sits in the passenger seat, but you should steer the wheel. (Image by DALL-E 3)<\/em><\/p>\n<h2 class=\"wp-block-heading\">Stay Updated: Recommended Newsletters<\/h2>\n<p>AI constantly changes, so whatever you learn now will soon be outdated. It\u2019s still worth starting now because the experience and understanding you build will help you make sense of future developments and build better and faster mastery of any new tools or features.<\/p>\n<p>We recommend subscribing to the following newsletters for regular updates and for analyses that contextualize new AI developments better than what you\u2019ll get from mainstream news media:<\/p>\n<ul>\n<li>Nielsen Norman Group\u2019s newsletter.\u00a0Weekly, we publish new articles and videos about UX in general. We currently have many AI research projects in the works, meaning that more fresh AI content will be published soon.<\/li>\n<li>Jakob Nielsen\u2019s newsletter\u00a0(\u201cJakob Nielsen on UX\u201d). Jakob\u2019s\u00a0newsletter publishes his articles on the intersection of AI and UX and are thus highly targeted for your needs.<\/li>\n<li>Maginative. This is a website covering AI news. We recommend subscribing to the weekly newsletter, which carries a roundup of the week\u2019s main developments.<\/li>\n<li>Ethan Mollick\u2019s newsletter\u00a0(\u201cOne Useful Thing\u201d). Mollick is a business school professor, and his newsletter focuses on making AI useful in business in general, so it\u2019s not specifically about UX. But it\u2019s an incredibly useful newsletter because of his insights and commitment to staying on the bleeding edge of AI developments. This newsletter is often where you find the first good analysis of new AI features\u2019 impact on business users. In any case, UX is used in business; UX professionals are business professionals, and UX leaders are business leaders. So, most of Mollick\u2019s advice does apply to you, even if he doesn\u2019t use UX language.<\/li>\n<\/ul>\n<p>You should also\u00a0<strong>follow\u00a0<\/strong><strong>Jakob<\/strong><strong>\u00a0and\u00a0<\/strong><strong>Kate<\/strong>\u00a0on LinkedIn for our updates, recommendations, and conversations. Finally, you should curate additional newsletters and influencers to follow, if they appeal to your specific interests and circumstances \u2014 there are plenty to choose from.<\/p>\n<h2 class=\"wp-block-heading\">Start Now, Start Small<\/h2>\n<p>In a few years, it will be essential to be highly skilled at using AI as the technology improves and business adaptation spreads.\u00a0<strong>You must start now<\/strong>\u00a0because it requires those few years to become highly qualified and experienced later. You will see immediate gains in your work productivity and creativity, but your future is even more important.\u00a0<strong>Any day you don\u2019t use AI is a day you undermine your career prospects<\/strong>\u00a0by dropping further behind those UX professionals who are going all in and gaining AI experience rapidly.<\/p>\n<p>We recommend starting now but starting small. As\u00a0Vinay Maurya\u00a0wrote,<\/p>\n<p><em>Don\u2019t try to use AI to solve your biggest UX problems right away. Start with smaller tasks, such as generating user personas or writing microcopy.<\/em><\/p>\n<p>Within a few months of practice, you will build enough skill and confidence to tackle medium-sized AI-based activities. And within a year, you will probably turn to AI for help with most of your UX work.\u00a0<strong>Just remember to retain that all-important human judgment.<\/strong><\/p>\n<p>A key benefit of starting small is that it\u2019s less intimidating. This means that you can start today, which you should.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/from-little-acorns-mighty-oaks-midjourney-websize-1024x576.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18483\" src=\"https:\/\/uxmag.com\/wp-content\/uploads\/2023\/12\/from-little-acorns-mighty-oaks-midjourney-websize-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><\/figure>\n<p><em>From little acorns, mighty oaks grow. This proverb applies to growing your AI practices as a UX professional. Start small, with easy tasks, and gradually add more AI use to your repertoire. (Image\u00a0\u00a0by Midjourney)<\/em><\/p>\n<\/div>\n<p>Source: AI for UX: Getting Started &#8211; UX Magazine<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>by Kate Moran Use generative AI tools to support and enhance your UX skills \u2014 not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice. (Picture) AI is a mirror looking back at the UX professional: the more skilled you are at UX, the better results you\u2019ll get [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1263"}],"collection":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":1,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":1264,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1263\/revisions\/1264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}