{"id":1250,"date":"2023-12-12T03:48:26","date_gmt":"2023-12-12T03:48:26","guid":{"rendered":"https:\/\/international.binus.ac.id\/graphic-design\/?p=1250"},"modified":"2023-12-12T03:48:26","modified_gmt":"2023-12-12T03:48:26","slug":"how-color-proofs-strengthen-branding","status":"publish","type":"post","link":"https:\/\/international.binus.ac.id\/graphic-design\/2023\/12\/12\/how-color-proofs-strengthen-branding\/","title":{"rendered":"How Color Proofs Strengthen Branding"},"content":{"rendered":"

by\u00a0lauraprintsales<\/span>\u00a0and\u00a0Sponsored<\/span><\/p>\n

Brands are looking for differentiation<\/strong><\/p>\n

According to Shopify\u2019s Future of Commerce 2022\u00a0report, an astounding 10 years\u2019 worth of e-commerce growth occurred in the first quarter of 2020. Following this pandemic-induced boom, companies are now tasked with investing in their brands to stand out from the competition, gain new customers, and keep them coming back for more.<\/p>\n

The other major trend the report highlights is that \u201cdigital advertising is more costly and less lucrative than ever before.\u201d The declining returns of digital make print a cost-effective way for brands to get in front of customers.<\/p>\n

Using color to stand out<\/strong><\/p>\n

What hasn\u2019t changed is that color continues to be a crucial aspect of a brand\u2019s visual identity. Chris Javate, a Creative Design Director in New York City, says that color is \u201ca detail that makes a world of difference when it comes to branding.\u201d<\/p>\n

Today, as design trends reflect a highly competitive arena, marketers are using brighter colors or, alternatively, unique and subtle shades to leave a lasting impression. Looka, a logo-design and brand identity platform,\u00a0reports\u00a0a trend toward \u201cbolder, neon colors,\u201d citing the 2021 update of Baskin Robbins\u2019 logo. Its analysis states, \u201cSmall brands are also opting for bigger colors as the online marketplace becomes increasingly saturated with competition (thanks COVID-19).\u201d<\/p>\n

While bright colors are all over packaging, magazines, and catalogs, some understated hues are trending too. Designers are turning to earthy tones, pastels, and slightly faded colors to give images a retro appeal. Delicate gradients are making a big comeback as well.<\/p>\n

Consistency is key<\/strong><\/p>\n

Whatever palette a design team chooses to convey a brand personality, the way it renders across various mediums matters a great deal.<\/p>\n

Javate says, \u201cWith branding, consistency is key. You want to make sure your brand is represented the way you want, at all times. It comes down to the simplest elements like placement, sizing, and color. If you get a communication from a brand, and the color is a bit off, it\u2019s in danger of losing equity.\u201d<\/p>\n

In-house proofs save time for creativity<\/strong><\/p>\n

Printed proofs are a key tool in ensuring that a particular palette keeps its integrity.<\/p>\n

Javate says, \u201cIf you have a red design and send it off for printing without a proof, everything could turn out looking orange. We send direct mailers, catalogs, and print ads to various printers, and they all have different settings. The color proof from your side says, \u2018this is what you have to match,\u2019 so everyone has the same point of reference.\u201d<\/p>\n

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Designers often send their work to a print provider, wait for the proofs to come back, and check that they look as intended before sending them off for production, whether that be to a publication or a packaging manufacturer. Sometimes this can take several rounds, which is a time-consuming process.<\/p>\n

Having a right-sized production-level printer in the office, such as the RICOH Pro C5300s, gives time back to designers, allowing them more freedom to explore their options. Javate explains, \u201cBeing able to print proofs in-house means you don\u2019t have to wait for someone else to print it before checking it.\u201d<\/p>\n

At home with color<\/strong><\/p>\n

Any interior designer will tell you that they found themselves booked up for the last two years. As we\u2019ve had to spend more time at home, the domestic arts underwent a revival, and segments such as home retail became big business.<\/p>\n

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In this catalog for a home goods store, the colors suggest a sense of comfort and calm. By creating proofs on the RICOH Pro C5300s before production, the designer was able to make sure that the aesthetic subtleties came across accurately.<\/p>\n

Lights, color, action<\/strong><\/p>\n

While live entertainment hasn\u2019t fared so well recently, the industry is expected to make a strong rebound.<\/p>\n

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Lou Capone, who leads color management projects for Ricoh, emphasizes the importance of accurate hues for his entertainment clients: \u201cIt\u2019s all about getting the right reaction from the end-consumer. When they see a poster of an entertainer or athlete, they should have a real, visceral reaction. That\u2019s how you create the connection with them. That\u2019s why it\u2019s so important to get things like skin tones, eye color, and halftones to look realistic.\u201d<\/p>\n

With fast, in-office proofs, creatives can make sure that photography strikes just the right tone.<\/p>\n

RICOH Graphic Communications is committed to supporting the vitality of the graphic arts community. Your brilliance continues to drive us and the products we create. This series explores the role, resurgence, and retro appeal of paper for creatives in today\u2019s digital age<\/em><\/p>\n

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Source: How Color Proofs Strengthen Branding \u2013 PRINT Magazine<\/p>\n","protected":false},"excerpt":{"rendered":"

by\u00a0lauraprintsales\u00a0and\u00a0Sponsored Brands are looking for differentiation According to Shopify\u2019s Future of Commerce 2022\u00a0report, an astounding 10 years\u2019 worth of e-commerce growth occurred in the first quarter of 2020. Following this pandemic-induced boom, companies are now tasked with investing in their brands to stand out from the competition, gain new customers, and keep them coming back […]<\/p>\n","protected":false},"author":41,"featured_media":1251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1250"}],"collection":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":1,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":1252,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/posts\/1250\/revisions\/1252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media\/1251"}],"wp:attachment":[{"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.binus.ac.id\/graphic-design\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}