Another story from our immersion trip to Melbourne – Australia, we had the amazing opportunity to visit Luminary, a leading digital agency. From the moment we arrived, we were warmly welcomed by the CEO, Design Director, and User Experience Director. They went beyond a simple welcome, offering us valuable insights into their work and even hosting a lunch for us! 

Our students were captivated by the presentation, which dove deep into the design process and the inner workings of a top digital agency like Luminary. They got an inside look at how research and design come together to create accessible and impactful projects for clients. It was eye-opening to see firsthand how Luminary’s team collaborates and contributes to various projects, creating digital experiences that are more intuitive and accessible. 

The 2.5-hour session was packed with information and followed by an interactive Q&A, where students had the chance to ask questions about everything from UX design to client management. We wrapped up with a more personal Q&A session, giving our students time to connect directly with the experts. 

The visit to Luminary was certainly a key highlight of our trip, providing our students with valuable practical insights and a firsthand glimpse into the operations of a successful digital agency.