Ulrich Anders
Visiting Professor
Profile & Qualification
Cologne Business School, Germany
After years in various management and executive positions, after some experience in the area of start-ups, and after some time as a management advisor, Dr. Ulrich now teaches at Cologne Business School (CBS). The subjects that he teaches are from the area of Strategic Management which include financial and digital topics, such as: Mergers & Acquisitions, Financial Analysis, Financial Consulting, (agiles) Project Management, Organizational Design, Digital Network Economy, Digital Strategy Development and App Development in JavaScript.
Strategic Management contains two significant and central tasks: organization and decision taking. In this context, Dr. Ulrich’s research deals with the questions of the compatibility of interests and organizational efficiency. Furthermore, in his research, he poses the question what could be an appropriate organizational form for the entrepreneurial challenges in the 21st century with its (digital) business models. As one potential organizational form, he has conceptionalized the organizational model of a Harmonic Organisation©. In addition to this, he performs scientifical considerations about a process for the sytematic conceptionalizing of products. This process — which he has named Concept Thinking — should also generate and facilitate possibilities for (digital) marketing.
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