{"id":1317,"date":"2021-05-18T13:44:39","date_gmt":"2021-05-18T06:44:39","guid":{"rendered":"http:\/\/international.binus.ac.id\/communications\/?p=1317"},"modified":"2021-05-18T13:44:39","modified_gmt":"2021-05-18T06:44:39","slug":"guest-lecture-writing-press-release-with-chicca-ervika","status":"publish","type":"post","link":"https:\/\/international.binus.ac.id\/communications\/2021\/05\/18\/guest-lecture-writing-press-release-with-chicca-ervika\/","title":{"rendered":"Guest Lecture: Writing press release with Chicca Ervika"},"content":{"rendered":"<p><a href=\"http:\/\/international.binus.ac.id\/communications\/?attachment_id=1318\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1318 size-medium\" src=\"http:\/\/international.binus.ac.id\/communications\/files\/2021\/05\/Picture1-640x401.png\" alt=\"\" width=\"640\" height=\"401\" srcset=\"https:\/\/international.binus.ac.id\/communications\/files\/2021\/05\/Picture1-640x401.png 640w, https:\/\/international.binus.ac.id\/communications\/files\/2021\/05\/Picture1-480x301.png 480w, https:\/\/international.binus.ac.id\/communications\/files\/2021\/05\/Picture1-768x481.png 768w, https:\/\/international.binus.ac.id\/communications\/files\/2021\/05\/Picture1.png 936w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify\">The Communication Program held a guest lecturer session in Indonesian class on 6 May 2021. The topic is <em>How to Write a Press Release,<\/em> was delivered by Communication program batch 2019 alumni, Chicca Ervika. She is now working as a Public Relations consultant at Magnifique Indonesia, creative agency that focuses on visual and marketing communication.<\/p>\n<p style=\"text-align: justify\">Session started with an introduction of what a press release is and why a public relations consultant should learn how to write a good press release.<\/p>\n<p style=\"text-align: justify\">The process of creating a press release divided into 5 steps; starts from finding the angle, choosing the headline, creating the lead paragraph, narrating the story, and distribution. Public relations consultant should master each step to create a good press release.<\/p>\n<p style=\"text-align: justify\">When creating press releases there are guidelines that we should follow such as concise and brief, informative with relevant news, include a supporting quote,and engaging. And we should avoid pushing irrelevant news, exaggeratedly promoting the product, and making it too long.<\/p>\n<p style=\"text-align: justify\">She mentioned that the title should be \u201cprovocating in a good way\u201d and by created lead paragraph with 5W1H can get the best media coverage.<\/p>\n<p style=\"text-align: justify\">At the end of session Chicca gave writing press release exercise for students to develop their writing skill and Indonesian vocabulary.<\/p>\n<p>&nbsp;<\/p>\n<p>Contributor:\u00a0<i><span lang=\"EN\">Erlangga Bayu Anandito (06\/05\/2021)<\/span><\/i><\/p>\n<p>Editor: Dian Ayuria Sarwono, MA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Communication Program held a guest lecturer session in Indonesian class on 6 May 2021. The topic is How to Write a Press Release, was delivered by Communication program batch 2019 alumni, Chicca Ervika. She is now working as a Public Relations consultant at Magnifique Indonesia, creative agency that focuses on visual and marketing communication. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,145],"tags":[],"class_list":["post-1317","post","type-post","status-publish","format-standard","hentry","category-articles","category-guest-lecture"],"_links":{"self":[{"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/posts\/1317"}],"collection":[{"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":1,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":1319,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/posts\/1317\/revisions\/1319"}],"wp:attachment":[{"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/international.binus.ac.id\/communications\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}