BINUS INTERNATIONAL PARTICIPATES IN DEVELOPING SALES POTENTIAL OF TENANTS AT FX MALL

Retailers nowadays must develop ‘retailing mix’ to attract and maintain their consumers. In addition, the reason of reconsidering ‘retailing mix’ is to face the increasing competition from other shopping centers, which have been mushrooming in Jakarta. One way to apply retailing mix is by increasing the sales strategy capable of influencing the interests of buyers.