People Innovation Excellence

BCC CATALOGUE 2016

Since it was established in 2007, Binus Case Center (BCC) has produced a considerable success both in case writing and case teaching. It has developed 158 cases involving more than 60 different writers. These case studies have been used mainly for teaching and learning at Binus Business School and Binus Executive Education.

Despite its relatively new establishment, a number of recognition to BCC has been awarded recently. The MURI 100 BUSINESS CASES IN 4 YEARS was awarded to BCC in 2011. Compared to other case center in Indonesia, BCC is also the largest supplier of Indonesian – context case study for the The Case Center (formerly European Case Clearance House – ECCH). In addition, BCC has been actively participating in International Case Competition such as AESE and EFMD and won a national case competition organized by Prasetya Mulya University.

Effort has been undertaken to make the BCC case study more accessible to wider audience, including promoting the BCC case study in The Case Center, NUNI network and the BCC website. The existing case writing and case teaching workshops for external parties are also maintained, and new workshops are being offered to interested parties. The BBS plan to join AAPBS (Association of Asia Pacific Business School) will further widen the network of BCC. Internally, BBS curriculum mapping with BCC case study will expectedly enhance the utilization of BCC case studies in BBS teaching and learning.

The year 2016 can be a redefining moment for the BCC. While BCC has been mostly providing service for case writing and case teaching internally for BBS, it is about time that the BCC should go toward a wider audience. In terms of contents, the period of 2007-2016 has witnessed BCC focusing on quantity. Accordingly, quality case study should be pursued more systematically in 2015 and beyond if the BCC should become a high profile case center. The outreach of BCC to international audience by producing more international-context case study also needs to be improved to make it parallel with the BBS vision to go international. It is not impossibility if BCC should stand as an independent business entity just like The Case Center in the near future.

This 2016 edition of case catalog includes the collection of best case studies and other collection. Criteria to select best case study are frequently used at Binus Business School, frequently used at Binus Executive Education, frequently purchased by external parties, won a competition, presented in conferences, or published in journals. This collection of the best case study should serve as your prime sources for the case method in teaching and learning at your institution. Adding into it the rest of the collection can make your institution resourceful for the “Harvard-style” case method in business graduate and executive education.

BCC Catalog 2016 dapat didownload melalui link berikut ini:http://international.binus.ac.id/rnd/files/2017/03/BCC-Case-Catalogue-vol-4.pdf


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