People Innovation Excellence

[Case Study] Martha Tilaar: Innovative Product Development of Botu-Like

Year: 2007

Case number: 107-1120-001

Case Author: Firdaus Alamsjah

Course Major: Operation Management, Marketing

Related Topics: Product Development, New Product Development

Teaching Note Availability: —

Abstracts:

In her years of working in the world of cosmetics, Mrs Tilaar had so far gained much from innovative improvement – whether these came from her Brand Department together with R&D Department, or from Mrs. Tilaar herself. She always managed to differentiate her products from those of other companies without discarding their most important ingredients. Nonetheless, the differentiation ensured that the marketed products were safe to both user and environment. For example, the latest product series, Biokos Botu-Like, was created to leverage the brand as high-end anti-ageing treatment, which was expected to compete with similar, foreign-manufactured products marketed by well-known international cosmetics brands.


Published at : Updated
Leave Your Footprint

    Periksa Browser Anda

    Check Your Browser

    Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

    Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

    Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

    Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

    We're Moving Forward.

    This Site Is No Longer Supporting Out-of Date Browser.

    If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

    Best viewed with one of these browser instead. It is totally free.

    1. Google Chrome
    2. Mozilla Firefox
    3. Opera
    4. Internet Explorer 9
    Close