Case number: 107-1120-002
Case Author: Minaldi Loeis
Course Major: Operation Management, Marketing
Related Topics: Product Development, Strategic Marketing
Teaching Note Availability: —
Reflecting back on the company’s history, Ina was aware that BCA had proved itself successful in creating a perception of a bank which offered convenience to its consumers. Tunai BCA was created to further enhance the bank’s offerings in providing convenience to BCA cardholders, merchants, and to the bank itself.
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