People Innovation Excellence

[Case Study] TAHAPAN BCA: Innovation Champion through Klik-BCA

Year: 2007

Case number: 107-1508-001

Case Author: Gabriel Chanfarry Hadylaw Sp. MM.

Course Major: Strategic Management

Related Topics: Crafting & Executing Strategy

Teaching Note Availability: TAHAPAN BCA: Innovation Champion through Klik-BCA [Teaching Note]

Abstracts:

This case describes the strategic management from Bank Central Asia (BCA) by launching KlikBCA (Internet Banking BCA). During the introduction to the public, BCA management had to choose the right strategy as other local banks that allocated extensive programs to educate customers about using internet banking did not attain substantial immediate results. Several options and solutions were discussed extensively among the steering committee team before launching KlikBCA.

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