People Innovation Excellence

[Case Study] PT Bukaka Teknik Utama (A): Passenger Boarding Bridge Project

Year: 2007

Case number: 107-0609-001

Case Author: Minaldi Loeis

Course Major: General Management

Related Topics: Innovation Management

Teaching Note Availability: —

Abstracts:

Having no partner, design, nor the experience of building passenger boarding bridges, Rahmat Ismail knew that there was no way Bukaka could meet project deliverables. Pressured by time, Rahmat Ismail realized that he had several options; including acquiring a new strategic partner or acquired the technology. The latter option of course was more rewarding for company, but more difficult and riskier due to the fact that Bukaka did not have engineering experience in building passenger boarding bridges. In his seat, Rahmat Ismail weighed his options, the credibility and future of Bukaka as an engineering company depended on his decision.

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