People Innovation Excellence

program objectives

The objectives of the programme are:

  1. To provide student with aesthetics, social and cultural knowledge, critical thinking and technical skills to produce and analyze films that converse with their audience
  2. To prepare students to keep updated with and utilize ICT and media technologies
  3. To prepare students to have effective communication skills in both written and verbal forms
  4. To complement students with leadership, entrepreneurship and management skills, as well as ethics required to be a socially aware and responsible professional in global film industry
  5. To prepare students with knowledge and skills to be innovative, creative and passionate for continuous improvement in film industry

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