Retailers nowadays must develop ‘retailing mix’ to attract and maintain their consumers. In addition, the reason of reconsidering ‘retailing mix’ is to face the increasing competition from other shopping centers, which have been mushrooming in Jakarta. One way to apply retailing mix is by increasing the sales strategy capable of influencing the interests of buyers.
Such issue is addressed by fX Mall through its routine seminar conducted twice a year in June and November. fX Mall works hand-in-hand to deliver the insights into tenants in a seminar. The objective is to enable the tenants to know their performance in designing strategies to influence the interest of their buyers.
By taking one of their tenants, which is focused on the education realm, fX Mall collaborates with BINUS INTERNATIONAL holding an event themed “Tenant Seminar: Upselling Strategy” on Wednesday, November 27, 2013. The event was participated by 50 different tenants, each representing their companies. The positions they hold in their companies also varied, from front liner to manager.
Mira AyuAdinda, tenant commercial relations coordinator, expressed her optimism that the event could help all the participating tenants to mirror each other. A knowledge sharing at the event was conducted; so all the participants could reveal obstacles they have been facing during work.
Featuring as the speakers at the event were two faculty members from BINUS INTERNATIONAL and BINUS BUSINESS SCHOOL. Yuliana from School of Hospitality Tourism Managementin a straightforward manner delivered her presentation on how to treat customers. At the peak of the event, Robert AB from School of Marketing BINUS BUSINESS SCHOOL delivered his tips on designing strategies to increase sales.
The collaboration is expected to be a milestone for BINUS in spreading its wings.
“We know that BINUS has quite strong brand and gotten into the public eye. That’s the reason why we are so open when the two faculty members came up as the speakers at the seminar. I’m very happy, as they are frank. I hope that there will be a sustainable partnership in the future,” Mira concluded. (KF)
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